Associate - Content

Department: Paid Media

Experience: 1–2 years

Location: Gurgaon

Employment Type: Full-time

Job Summary

We are looking for a creative and performance-oriented Content Writer to join our Paid Media team. The ideal candidate will be responsible for developing compelling, engaging, and conversion-focused content for paid digital campaigns across platforms.

The candidate should have strong writing and editing skills, a good understanding of digital advertising and audience behaviour, and the ability to create content that aligns with campaign objectives, brand guidelines, and performance goals.

Roles & Responsibilities

• Create engaging and conversion-focused content for paid media campaigns across digital platforms.
• Write ad copies, headlines, descriptions, social media copies, landing page content, and other campaign assets as required.
• Develop content aligned with campaign objectives, target audiences, brand tone, and key messaging.
• Collaborate closely with Paid Media Managers, Performance Marketers, Designers, and Account Teams to develop effective campaign creatives and messaging.
• Conduct basic research on target audiences, competitors, industries, and market trends to develop relevant content.
• Optimize content based on campaign performance, audience engagement, and conversion data.
• Ensure all content is grammatically correct, clear, concise, and aligned with brand guidelines.
• Apply SEO and digital content best practices wherever relevant.
• Create multiple copy variations for A/B testing and performance optimization.
• Support the team in developing content strategies and messaging frameworks for different campaigns and clients.
• Stay updated with digital marketing trends, advertising formats, platform updates, and emerging content practices.
• Manage multiple content requirements simultaneously while ensuring timely delivery and quality.
  
  

• 1–2 years of experience in content writing, copywriting, digital marketing, or a similar role, preferably within a Paid Media or digital marketing environment.
• Strong writing, editing, proofreading, and communication skills.
• Good understanding of digital advertising and performance marketing concepts.
• Ability to write concise, engaging, and persuasive copy focused on user action and conversions.
• Basic understanding of SEO and keyword optimization.
• Strong research and content ideation skills.
• Ability to understand different target audiences and adapt writing styles accordingly.
• Good attention to detail and ability to maintain consistency in brand tone and messaging.
• Ability to work in a fast-paced environment and manage multiple deadlines.
• Strong collaboration skills and ability to work effectively with cross-functional teams.
  
  

• Experience working on paid social, Google Ads, display, or other performance marketing campaigns.
• Familiarity with platforms such as Meta Ads, Google Ads, LinkedIn Ads, or similar advertising platforms.
• Experience creating content for multiple brands, industries, and target audiences.
• Understanding of content performance metrics such as CTR, engagement, conversion rate, and ROAS will be an advantage.
• Experience with AI-assisted content tools while maintaining originality, accuracy, and brand consistency.
  
  

• A strong command of language with a sharp eye for detail.
• A creative thinker who can turn campaign objectives into compelling copy.
• Someone who understands that good content is not just about writing well, but also about driving engagement and results.
• A proactive team player who can take feedback positively and continuously improve content based on campaign performance.