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Assistant Manager - Digital Marketing

Talentmate

India

10th April 2026

2604-17391-3

Job Description

Social Media & Platform Management

Manage day-to-day operations of digital platforms including LinkedIn, Instagram, Facebook, and YouTube
Develop and maintain monthly content calendars aligned with organizational priorities
Write engaging captions and platform-specific content
Schedule posts and ensure timely execution of campaigns and observances
Monitor engagement and support timely responses where required
Maintain consistency in messaging, tone, and brand standards

Note

Design and video production will be supported by the multimedia team member.

Digital Campaign Execution & Paid Advertising

Execute digital campaigns across social media platforms
Run paid advertisements using Meta Ads Manager and other platforms where required
Manage audience targeting, budgeting, and scheduling
Monitor campaign performance and optimize based on results
Coordinate with internal teams and external agencies where required

Content Writing & Web Storytelling

Write Clear, Compelling Content For

Social media platforms
Campaign messaging
Website pages and program sections
Landing pages and digital campaigns
Translate field updates into engaging digital narratives
Develop storytelling formats that highlight real impact and human experiences
Update and manage website content in coordination with developers
Ensure clarity, consistency, and relevance across all written communication
Support the organization build a community of supporters

Analytics & Performance Tracking

Monitor platform and campaign performance metrics
Track engagement, reach, audience growth, and campaign effectiveness
Prepare monthly performance reports
Identify trends and recommend improvements
Use insights to strengthen digital storytelling and engagement

Website & Digital Integration

Upload and update content on website CMS
Support development of campaign and donation page content
Ensure smooth user journeys across digital platforms
Coordinate with developers for content/design-related updates

Cross-Team Digital Support

Support teams during high-volume campaign periods
Assist with urgent digital and content requirements
Share responsibilities across teams when workload increases
Ensure continuity of digital communication activities

Influencer & Digital Collaboration Support (Desirable)

Support identification and coordination of relevant influencers
Assist in managing influencer communication and timelines
Track engagement from influencer-led activities

Field Travel & Story Collection

(This is what truly makes the role interesting.)

Undertake periodic travel to field locations to identify and document stories
Work with program teams to capture meaningful impact narratives
Support communication during campaigns, events, and program launches
Contribute to building a repository of authentic field-based stories

Platforms Expected to be Managed

LinkedIn
Instagram
Facebook
YouTube
Meta Ads Manager
LinkedIn Ads (as required)
Website CMS (for content updates)

Other Indicative Requirements

Educational Qualifications

Bachelor’s Or Master’s Degree In

Communications
Digital Marketing
Media Studies
Journalism
Marketing
Or related field

Years Of Experience

4–6 years of relevant experience in:

Digital marketing
Social media management
Paid advertising
Content writing
Website content development

Preferred Experience

Experience working in NGOs, development sector, or social impact organizations
Agency experience in digital marketing or communications will be considered an added advantage
Experience managing multi-platform digital communication
Willingness to undertake periodic field travel

Required Skills

Strong writing and storytelling ability
Ability to write both social media and web content
Social media management across multiple platforms
Digital campaign execution
Paid advertising management (Meta Ads Manager preferred)
Content planning and coordination
Performance tracking and reporting
Strong multitasking and workload management capability

Technical Skills

Must Have

Experience running paid campaigns (Meta Ads Manager preferred)
Familiarity with platform analytics tools
Understanding of audience targeting
Familiarity with CMS-based website updates
Proficiency in Microsoft Office tools

Nice to Have

Exposure to influencer marketing
Basic AEO and GEO optimization understanding

THF is an equal opportunity employer that encourages women, people with disabilities and those from economically and socially excluded communities with the requisite skills and qualifications to apply for positions. We do not discriminate in employment on the basis of caste, creed, religion, sex, sexual orientation, marital status, disability, or any other such matter.

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	India	City:	Gurugram ,Haryana
Company Website:	http://www.thehansfoundation.org	Job Function:	Design & Creative Arts
Company Industry/ Sector:	Non-profit Organizations

What We Offer

About the Company

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