This role is for one of Weekday’s clients
Min Experience: 4+ years
Location: Bengaluru, Gurgaon, Haryana, India, Pune, Maharashtra, India
JobType: full-time
We are looking for an experienced AEP/CJA Developer to support the migration, development, validation, and optimization of marketing analytics solutions using Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
This is a hands-on technical role focused on rebuilding Adobe Analytics reporting in CJA, configuring data models and dataviews, developing clickstream-based reporting, and ensuring data accuracy across MarTech analytics pipelines. The ideal candidate should be comfortable working with AEP concepts, CJA, SQL, Databricks, and digital analytics data.
Key ResponsibilitiesAEP & CJA Development
- Develop and maintain analytics solutions using Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
- Support migration of existing Adobe Analytics reports, dashboards, segments, and calculated metrics into CJA.
- Configure and validate XDM schemas, datasets, dataviews, dimensions, metrics, and calculated measures.
- Build CJA Analysis Workspace projects and reporting solutions for web, marketing, and customer journey analytics.
- Ensure consistency and accuracy between legacy Adobe Analytics reporting and CJA implementations.
- Support analytics solutions across multiple markets, locales, languages, and digital properties.
Data Engineering & Validation
- Work with clickstream and web behavioral data, including page views, visits, events, conversions, and traffic attribution.
- Perform end-to-end validation between AEP, Databricks, CJA, and downstream dashboards.
- Develop SQL queries to validate row counts, metric totals, dimension values, event data, and classification logic.
- Identify, investigate, and document data discrepancies across analytics pipelines.
- Create reusable SQL validation queries, comparison frameworks, and QA processes.
- Support UAT and post-deployment validation for analytics implementations.
Reporting & Dashboard Development
- Build and maintain dashboards and reports using CJA and Power BI.
- Develop reporting solutions for campaign performance, landing pages, conversion funnels, email campaigns, experiments, and digital experiences.
- Create pre- and post-migration dashboards to monitor data consistency and reporting accuracy.
- Support scheduled data refreshes and reporting automation using Databricks and other data platforms.
MarTech & Analytics Integration
- Support integration and reporting for marketing platforms such as Braze and experimentation tools.
- Validate campaign events including sends, opens, clicks, conversions, and other engagement metrics.
- Assist with analytics tracking for A/B testing and experimentation platforms.
- Maintain channel, sub-channel, campaign, and traffic classification logic.
Documentation & Support
- Document AEP schemas, datasets, CJA dataview logic, reporting standards, and validation procedures.
- Create reusable templates and reference guides to enable self-service analytics.
- Support weekly analytics reviews by identifying anomalies and preparing performance summaries.
- Investigate ad-hoc analytics requirements and provide accurate, data-driven insights.
- Work independently while proactively identifying blockers, data issues, and implementation gaps.
Required Qualifications & Experience
- 5+ years of experience in digital analytics, web analytics, MarTech analytics, or related technical roles.
- Strong hands-on experience with Adobe Experience Platform (AEP).
- Strong experience with Customer Journey Analytics (CJA) and CJA Analysis Workspace.
- Solid understanding of XDM schemas, datasets, dataviews, and analytics data flows.
- Strong SQL skills, including CTEs, window functions, joins, aggregations, and data reconciliation.
- Experience working with Databricks or similar cloud/lakehouse data platforms.
- Experience with clickstream, web behavioral, campaign, and conversion data.
- Strong understanding of data validation, reconciliation, QA, and troubleshooting.
- Experience building dashboards using Power BI, including data modeling and DAX.
- Ability to work independently, manage priorities, and operate effectively in an Agile environment.
Good-to-Have Skills
- Adobe Analytics
- Adobe Target
- Databricks
- Braze
- Tableau
- A/B testing and experimentation platforms
- Python for data validation and automation
- Affiliate marketing and SEO analytics
- Multi-locale/international web analytics
Must-have Skills
- Adobe Experience Platform (AEP)
- Customer Journey Analytics (CJA)
- SQL
Good-to-have Skills
- Adobe Analytics
- Adobe Target
- Databricks