Ad Sales Executive

About This Job

Collegedunia

Location: Gurugram, Haryana, India

Work Mode: On-site

Industry: IT Services and IT Consulting,Advertising Services,IT System Data Services

Job Description

About Collegedunia

Collegedunia is one of India’s leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey.

Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as “Best Educational Portal” by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia.

Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition.

Backed by strong fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public — read the full story

Role Overview

We are looking for a Performance Ad Sales Executive to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

Key Responsibilities

Client Onboarding & Growth

Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and AppsUnderstand advertiser KPIs including CPA, ROAS, LTV, and funnel metricsSet up campaigns aligned to performance goals and scalability benchmarks

Client Servicing & Optimization

Monitor daily campaign performance and proactively optimize for scale and efficiencyWork closely with AdOps and analytics teams on tracking, attribution, and postbacksIdentify underperforming funnels and recommend creative, targeting, or bid changesMaintain strong client retention through performance delivery

Revenue & Scale

Achieve revenue through volume scaling and long-term advertiser retentionUpsell high-performing traffic sources, premium placements, and exclusive inventoryBuild predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

Sell and manage CPC, CPA, CPI, and hybrid performance modelsUnderstand attribution tools, fraud prevention, and conversion trackingStay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs

CPA/ROAS improvementAdvertiser retention & budget scaleMonthly revenue from performance campaignsConversion volume & quality score

Required Skills & Qualifications

Strong understanding of performance marketing and digital funnelsHands-on experience with performance KPIs and optimizationAbility to analyze large datasets and make quick decisionsComfortable working in fast-paced, number-driven environments

Location

Onsite Gurgaon

Budget

Upto 4 LPA