AD Director - Product NFA

About Noise

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise began with a mission to democratize connected technology for every Indian.

Today, Noise is India's #1 smartwatch brand with more than 40 million users, an expanding ecosystem of smart wearables, and Bose as a strategic investor.

We're building products that millions rely on every day and we're looking for people who want to define what the next generation of connected consumer technology looks like.

The mission

India is the world's most interesting health-tech market right now.

Your job is to build the app that meets people where they are and nudges them, delightfully, toward where they could be.

Not a feature list.

Not a dashboard.

A companion.

One they come back to tomorrow.

The problems worth solving

This is what makes the role genuinely hard and genuinely interesting.

• The cold-start problem for health data
• Habit formation in a low-trust environment
• Making health data mean something
• India-specific health context
• Delight as a retention mechanic, not a cosmetic
  
  
  

• End-to-end app experience across health, fitness, wellness, engagement and connected-device features.
• Activation and onboarding the first seven days that determine whether a user stays.
• Daily habit loops—the features and nudges that bring someone back every morning.
• Health intelligence layer—turning raw sensor data into insights users can actually act upon.
• AI/ML-driven personalization through contextual coaching, adaptive goals and smarter recommendations.
  
  
  

• Retention architecture including streaks, challenges, community and reward systems.
• Monetization opportunities including subscriptions, premium experiences and ecosystem partnerships.
• Experimentation culture through A/B testing, funnel analysis and rapid iteration.
• Device-to-app experience connecting what happens on the wrist with what happens on the phone.
• Cross-functional leadership across Design, Engineering, Data Science, Marketing and Hardware teams.
  
  
  

• Thinks about user emotion as much as user flow.
• Is deeply comfortable with product analytics using tools like Amplitude, Mixpanel, Firebase or similar.
• Ships fast, experiments constantly and makes decisions backed by data.
• Has exceptional product taste and strong design instincts.
• Can move seamlessly between product vision and execution.
• Is genuinely curious about Indian consumers and how they build long-term habits.
• Wants to solve difficult consumer problems at massive scale.
  
  
  

• The scale is immediate : Your first feature reaches tens of millions of users. There is no "build the audience first" phase.
• The category is still being written: Health-tech in India is still in its early innings. You'll help define what the category becomes.
• Hardware meets software: With Bose as a strategic investor and a world-class hardware team, you'll build products at the intersection of wearables, AI, health intelligence and consumer technology.
• Real ownership: You'll define strategy, execute it and see the impact quickly. High trust. High accountability. Fast decisions.
• A team that ships: Noise has grown from a startup into India's leading wearable brand by moving quickly and staying obsessed with product quality.