Brand Strategist

Role: Brand Strategist

Location: Gurugram (Onsite)

Experience: 2+ Years

Industry: D2C | FMCG | Consumer Brands

Employment: Full-Time

Help take an consumer brand to the global stage!

We’re looking for a creative and strategically minded Brand Strategist who can build compelling brand narratives, drive integrated marketing campaigns, and create meaningful connections with consumers.

This role offers an opportunity to take ownership of brand identity, storytelling, content, creative direction, and campaigns in a fast-growing consumer business.

🔹 Key Responsibilities

Brand Strategy & Positioning

• Define and strengthen brand positioning, messaging, and value proposition across customer touchpoints.
• Develop creative strategies that translate business objectives into compelling brand narratives.
• Conduct consumer, competitor, and market research to identify growth opportunities.
• Ensure consistency in brand identity, voice, and communication across channels.

Campaigns & Content

• Conceptualise and execute integrated marketing campaigns across digital, social media, email, and offline channels.
• Lead content strategy for websites, social media, blogs, newsletters, and other brand platforms.
• Develop and manage content calendars while ensuring quality and consistency.
• Work closely with design teams to create engaging and visually compelling brand assets.

Partnerships & Collaboration

• Develop influencer marketing strategies and manage creator and brand partnerships.
• Identify opportunities for collaborations that strengthen brand visibility and engagement.
• Work cross-functionally with product, sales, and other teams to ensure consistent brand communication.

🔹 What We’re Looking For

• 2+ years of experience in brand marketing, preferably with D2C, FMCG, or consumer-facing brands.
• Strong understanding of brand positioning, storytelling, and creative strategy.
• Ability to translate consumer insights into effective marketing campaigns.
• Excellent communication, copywriting, and creative thinking skills.
• A strong eye for design, visual identity, and brand consistency.
• Experience managing multiple projects and collaborating with internal and external stakeholders.
• Ability to thrive in a fast-paced, high-ownership environment.
• Bachelor's degree in marketing, Communications, Business, or a related discipline. MBA is a plus.

🔹 Why Consider This Opportunity?

• End-to-end ownership of brand strategy and execution.
• Opportunity to work closely with leadership and experienced mentors.
• High-impact role in a rapidly scaling consumer business.
• Freedom to experiment, create, and build.
• Opportunity to contribute to a purpose-driven brand with a strong focus on sustainability and responsible sourcing.