Social Media Marketer 31O25

As a Social Media Marketer, you will play a critical role in our brand's digital outreach strategy. By leveraging your creative skills and strategic insight, you will be responsible for managing our social media presence across various platforms. Your goal will be to increase brand awareness, drive engagement, and foster strong online communities that align with our company's objectives. You will collaborate with multiple departments to ensure our social media efforts are cohesive and effective. You must stay updated with current digital marketing trends to keep our brand ahead of competitors. The ideal candidate will possess exceptional communication skills and a talent for conceptualizing and executing engaging content strategies.

Responsibilities

• Create and manage daily content schedules for various social media platforms.
• Engage with community members and followers to foster relationships and answer inquiries.
• Analyze social media metrics to assess campaign performance and strategy effectiveness.
• Develop creative and engaging social media content plans and strategies.
• Stay updated on the latest social media trends and emerging platforms.
• Collaborate with the design team to produce high-quality visual content.
• Work with the advertising team to create targeted social media ad campaigns.
• Monitor competitor activity and develop strategies to increase market share.
• Maintain a consistent brand voice across all social media channels.
• Prepare monthly reports detailing key metrics and performance data.
• Coordinate cross-channel marketing efforts in collaboration with the marketing team.
• Develop influencer partnerships to enhance brand visibility and reputation.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience managing social media accounts for a business or brand.
• Excellent written and verbal communication skills are essential.
• Strong understanding of current social media platforms and tools.
• Ability to analyze metrics and develop actionable insights from data.
• Experience with social media advertising and budget management preferred.
• Capable of working collaboratively within a team environment.
• Familiarity with basic graphic design tools like Canva or Adobe Spark.