Social Media Executive 15N25

A Social Media Executive is a pivotal role within a modern digital marketing team dedicated to amplifying a brand's online presence. This role involves developing and executing social media strategies that are crafted with the goal of engaging consumers, expanding the reach, and increasing the visibility of the brand across various social platforms. The Social Media Executive is responsible for producing compelling content tailored to the specific needs of each platform, whilst ensuring alignment with overall marketing objectives. Collaborating closely with the content, design, and sales teams, the executive ensures consistent brand messaging and promotes customer engagement, loyalty, and conversion. Furthermore, keeping up-to-date with the latest trends, tools, and technologies in the social media landscape is critical in this position, as is possessing an innate ability to analyze data and use insights to refine strategies continuously. With creativity, strategic thinking, and analytical skills, the Social Media Executive plays a vital role in shaping the public perception of the brand.

Responsibilities

• Develop and implement comprehensive social media strategies to achieve business goals.
• Create, curate, and manage all published content on social media platforms.
• Monitor, listen, and respond to users in a manner that cultivates engagement.
• Analyze social media insights to guide future social media strategies and campaigns.
• Collaborate with other departments to manage brand reputation and coordinate actions.
• Design and execute social media advertising campaigns aligned with business objectives.
• Manage online presence and brand identity on various social platforms professionally.
• Produce and present reports showcasing the performance of social media platforms.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Engage with and grow the brand’s online community by developing strategic interaction.
• Identify key influencers and form relationships to enhance the brand’s visibility.
• Work closely with content creators to ensure consistency in social media messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven work experience as a social media executive or similar role required.
• Strong verbal and written communication skills across different media platforms.
• Excellent understanding of social media platforms and analytics tools.
• Creative thinking with an ability to develop engaging content independently.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience in social media advertising and knowledge of ad campaign management.