Social Media Coordinator 26F26

We are seeking a proactive and creative Social Media Coordinator to join our dynamic marketing team. In this role, you will be responsible for developing and implementing our social media strategy to enhance our online presence and engage our audience. You will play a crucial part in creating content and driving engagement across various social media platforms, contributing to brand awareness and expansion. Ideal candidates should possess a passion for social media trends, strong communication skills, and the ability to craft compelling messages. Join us to boost our brand's visibility and foster community interaction through strategic social media engagement.

Responsibilities

• Develop and manage social media content across various platforms such as Facebook, Instagram, and Twitter.
• Create engaging and visually appealing content tailored to specific audience demographics.
• Monitor social media channels for industry trends and audience engagement opportunities.
• Collaborate with the marketing team to align social media activities with overall marketing strategies.
• Analyze social media metrics to optimize content performance and strategy.
• Respond to customer inquiries and comments in a timely and professional manner across social platforms.
• Maintain updated records of digital content material for reference and archival purposes.
• Assist in the development of promotional campaigns to increase brand awareness and customer engagement.
• Coordinate with external partners and influencers to execute digital marketing strategies effectively.
• Stay updated on technological trends impacting social media tools and platforms.
• Assist in crisis communication efforts by preparing responses for social media platforms.
• Track and report on campaign performance, providing insights and recommendations for future activities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field with applicable experience.
• Proven experience in social media management and content creation is essential.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Proficient in using social media management tools such as Hootsuite or Buffer.
• Basic graphic design skills with familiarity in tools like Adobe Photoshop or Canva.