Social Media Coordinator (225-1016)

A Social Media Coordinator is responsible for managing and enhancing a company’s presence on social media platforms. This role involves creating and implementing social media strategies, producing high-quality content, and collaborating with other team members to align social media initiatives with broader marketing objectives. The Social Media Coordinator actively engages with online communities to build a strong network and foster meaningful interactions. This dynamic role requires an understanding of digital marketing trends, proficiency in using various social media tools, and the ability to analyze and report on data to continually improve social media performance. The ideal candidate will be a creative, enthusiastic, and data-driven individual who thrives in a fast-paced environment.

Responsibilities

• Develop and implement social media strategies in alignment with business goals.
• Create, curate, and manage published content across multiple social media platforms.
• Monitor social media channels for industry trends and community engagement opportunities.
• Collaborate with marketing, PR, and other teams to ensure cohesive messaging.
• Engage with followers and respond to comments and requests on social media.
• Analyze and report on social media performance metrics to optimize strategies.
• Stay informed about the latest social media trends, tools, and best practices.
• Coordinate social media advertising campaigns and manage budgets effectively.
• Enhance the company's brand awareness and online reputation through strategic content.
• Plan and execute social media contests and promotions to increase engagement.
• Maintain the company's social media calendar, scheduling posts and campaigns systematically.
• Produce and edit social media videos and graphics to enhance content appeal.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience as a Social Media Coordinator or similar role is necessary.
• Excellent verbal and written communication skills are essential.
• Strong understanding of social media platforms, tools, and analytics.
• Experience with content management systems and design software is advantageous.
• Ability to work independently and collaboratively in a team environment.
• Strong organizational skills and ability to manage multiple projects under deadlines.