SEO Specialist 04F25

We are seeking a skilled and motivated SEO Specialist to join our dynamic digital marketing team. As an SEO Specialist, your primary responsibility will be to enhance our website's visibility and search engine rankings. You will achieve this through careful analysis and execution of SEO strategies tailored to our goals. You should be familiar with various SEO tools, analytics, and techniques to drive organic traffic and improve engagement. You will collaborate closely with content creators, developers, and designers to ensure our digital content is optimized according to the best SEO practices. If you have a passion for analyzing metrics and driving results, you might be the perfect fit for our company.

Responsibilities

• Conduct thorough keyword research and competitive analysis to inform content strategies.
• Develop and implement effective SEO strategies to improve website ranking.
• Optimize on-page elements including titles, headers, meta descriptions, and images.
• Monitor website performance metrics to recommend actionable improvements.
• Collaborate with content creators to ensure SEO best practices are incorporated.
• Stay up-to-date with the latest SEO trends and algorithm updates.
• Analyze competitors' websites to identify opportunities for content improvement.
• Work with developers to implement technical SEO tactics for site performance.
• Create SEO-friendly website architectures and code structures.
• Generate and present periodic performance reports with recommended strategies.
• Collaborate with social media and PPC teams to ensure consistent messaging and objectives.
• Use various tools to track and analyze key SEO analytics, KPIs, and metrics.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience as an SEO Specialist or similar role in digital marketing.
• Proficiency in SEO tools such as Google Analytics and SEMrush or Ahrefs.
• Solid understanding of search engine algorithms and ranking methods.
• Excellent analytical, organizational, and time-management skills.
• Strong communication skills, with the ability to present insights clearly.
• Experience with coding languages such as HTML, CSS, and JavaScript is a plus.