SEO Specialist 01D25

An SEO Specialist is a key player in enhancing a company's presence online through tactical search engine optimization strategies. This role involves the application of best practices to develop and execute strategies that improve search engine rankings, thereby driving more organic traffic to the company's digital platforms. As an expert in keyword research, competitive analysis, and the latest search engine algorithms, the SEO Specialist works closely with content creators to create search engine-friendly content. The ideal candidate will have a deep understanding of web analytics tools, the ability to analyze complex datasets, and a constant desire to keep abreast of the latest trends in SEO. Excellent communication skills and the ability to collaborate with cross-functional teams to achieve common digital marketing goals are essential. This role is critical for organizations looking to improve their digital footprint, engage with more customers online, and ultimately drive greater revenue growth.

Responsibilities

• Perform comprehensive keyword research to enhance targeted website traffic and search engine ranking.
• Develop and implement SEO strategies that align with marketing goals and objectives.
• Monitor and analyze SEO performance metrics to identify areas of improvement.
• Collaborate with content teams to create SEO-optimized content for various platforms.
• Conduct regular audits of website architecture and make recommendations for enhancements.
• Stay updated with the latest trends and changes in SEO updates and algorithms.
• Utilize web analytics tools to evaluate the efficacy of SEO strategies and campaigns.
• Identify and resolve technical SEO issues to improve website health and performance.
• Manage both on-page and off-page SEO activities to improve SERP positions.
• Build and execute link-building strategies to strengthen the site’s authority.
• Generate reports on SEO initiatives and provide insights for continuous improvement.
• Provide training and guidance to team members on best SEO practices and techniques.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or related field preferred.
• Proven work experience as an SEO Specialist or similar role in digital marketing.
• Strong knowledge of SEO tools such as Google Analytics, SEMrush, or Ahrefs.
• Excellent understanding of search engine algorithms and ranking methods.
• Experience with various Content Management Systems, especially WordPress.
• Proficient in HTML, CSS, and JavaScript for technical optimization tasks.
• Strong analytical skills and the ability to interpret complex data sets effectively.