SEO Manager (225-1002)

An SEO Manager is a pivotal role in the digital marketing ecosystem, tasked with driving more traffic to a company's website by using analytical skills, strategic planning, and creativity. The SEO Manager will implement strategies to enhance online presence, rank higher in search engine results, and ultimately boost conversions and revenue. This role demands a deep understanding of search engine algorithms, hands-on experience with SEO tools, and the ability to analyze web traffic metrics. Working closely with the content, marketing, and development teams, the SEO Manager ensures that SEO strategies align with the company’s goals, helping to navigate the ever-evolving landscape of SEO practices and trends.

Responsibilities

• Develop and implement effective SEO strategies to improve website rankings.
• Collaborate with content and marketing teams to achieve SEO objectives.
• Analyze web traffic metrics and provide detailed reports on performance.
• Research and incorporate trending and effective keywords into web content.
• Oversee both on-page and off-page SEO efforts to boost visibility.
• Conduct regular technical audits to ensure optimized website performance.
• Stay updated with the latest SEO trends and algorithm changes.
• Maintain and manage the SEO tools and resources for the team.
• Guide the development team on implementing SEO best practices.
• Perform competitor analysis to identify opportunities and threats.
• Work closely with social media teams to enhance online presence and reach.
• Train and mentor junior team members on effective SEO strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience as an SEO Manager or similar role for at least two years.
• In-depth knowledge of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong analytical skills to interpret web traffic data effectively.
• Excellent communication skills to collaborate with various departments.
• Ability to manage multiple projects and meet tight deadlines efficiently.