Mobile Marketing Manager (225-1008)

The Mobile Marketing Manager plays an essential role in developing and implementing comprehensive mobile marketing strategies that enhance brand visibility and drive the company's growth. The ideal candidate will be responsible for devising and executing strategic marketing plans across mobile platforms, ensuring an engaging user experience that aligns with corporate goals. This role requires a keen understanding of digital marketing trends, data analytics, and cross-functional collaboration to build and maintain successful mobile marketing campaigns. The Mobile Marketing Manager will leverage data to optimize marketing efforts and drive conversion rates, focusing on customer engagement and retention. The candidate must be innovative, proactive, and capable of working in a fast-paced, dynamic environment.

Responsibilities

• Develop and implement comprehensive mobile marketing strategies to meet business objectives.
• Analyze market trends and consumer data to inform effective marketing plans.
• Oversee the design and execution of mobile-based campaigns, optimizing performance.
• Collaborate with product and development teams to enhance mobile user experience.
• Manage and allocate marketing budgets efficiently to maximize ROI.
• Create and track mobile app engagement metrics, adapting strategies as needed.
• Liaise with external agencies and partners to support marketing initiatives.
• Develop segmented marketing approaches based on customer data insights.
• Ensure all marketing content and activities comply with brand standards and policies.
• Stay updated on emerging mobile marketing trends and new technologies.
• Prepare detailed reports on campaign performance and suggest actionable improvements.
• Drive growth through innovative mobile engagement strategies that improve user acquisition.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• At least 5 years of experience in mobile marketing or related roles preferred.
• Proven expertise in creating and executing mobile marketing strategies successfully.
• Strong analytical skills with the ability to interpret data and market trends.
• Experience with digital analytics tools such as Google Analytics and others.
• Excellent communication skills with a knack for creative and persuasive writing.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated ability to work effectively with cross-functional teams and external partners.