Digital Marketing Specialist 26F26

A Digital Marketing Specialist plays a pivotal role in enhancing a brand's online presence and achieving marketing objectives. This position requires a blend of creativity, analytical skills, and expertise in digital marketing strategies. The Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers. A successful candidate should have a passion for marketing, technology, and the power of digital channels to reach new audiences and drive growth.

Responsibilities

• Develop, execute, and manage digital marketing campaigns from concept to completion.
• Analyze digital marketing analytics reports to identify insights and trends.
• Create and update digital content including websites, blogs, videos, and social media posts.
• Track and analyze website traffic flow and provide regular internal reports.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
• Conduct research on market trends and audience preferences to inform marketing strategies.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Identify new trends in digital marketing and evaluate new technologies for potential adoption.
• Monitor competitors' online marketing strategies to offer recommendations for improvement.
• Manage the digital marketing budget and allocate funds accordingly.
• Ensure brand consistency in marketing and social media messages.
• Provide the necessary training and guidance to marketing team members on digital marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Experience with B2B and B2C digital marketing strategies and execution.
• Proficiency in tools and platforms such as Google Analytics, SEO tools, and marketing analytics software.
• Strong analytical skills to measure campaign performance and identify areas for improvement.
• Excellent verbal and written communication skills with attention to detail.
• Ability to manage multiple projects simultaneously with strong organizational skills.