Digital Marketing Specialist (225-1016)

A Digital Marketing Specialist plays a pivotal role in developing, implementing, and managing marketing campaigns that promote a company or brand's products. The specialist enhances brand awareness within the digital space, drives website traffic, and acquires leads/customers. They are involved in the creation and modification of marketing content, helping maintain a consistent message across all platforms. This professional also assesses and modifies marketing strategies through data analysis and technical expertise. Their role is crucial in leveraging the power of marketing channels and social media to increase engagement, lead generation, and conversions. The ideal candidate is creative, resourceful, and a results-oriented thinker, excelling in a fast-paced digital environment.

Responsibilities

• Develop and implement effective digital marketing strategies to meet business objectives.
• Manage social media channels to enhance brand presence and engagement levels.
• Conduct market research and competitor analysis to inform marketing decisions.
• Create, oversee, and manage content strategies to improve user engagement.
• Monitor and analyze web analytics and campaign performance metrics.
• Collaborate with the design team to create visually appealing content.
• Optimize digital campaigns to maximize conversion rates and reach target audiences.
• Develop email marketing campaigns to nurture leads and retain customers.
• Ensure SEO best practices are implemented across all web and content projects.
• Use CRM software to track and analyze customer engagement with campaigns.
• Prepare detailed reports on marketing campaign performance and insights.
• Collaborate with other departments to ensure strategic alignment of marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficient in using marketing software and tools like Google Analytics.
• Experience with social media channels and digital content creation.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and meet deadlines efficiently.