Digital Marketing Specialist 11D25

The Digital Marketing Specialist is a key player in crafting and driving innovative online marketing strategies to enhance brand awareness, engage target audiences, and achieve business goals. As a specialist in this dynamic field, you will be responsible for orchestrating digital campaigns, optimizing digital channels, analyzing metrics, and ensuring successful digital engagement. Your creativity, analytical skills, and comprehensive understanding of digital marketing trends and tools will help in building effective campaigns that enhance online presence and customer interaction. This role is pivotal in shaping the digital footprint and requires a proactive approach to identify new opportunities, bolster brand affinity, and drive online growth across various channels.

Responsibilities

• Develop and implement strategic digital marketing campaigns to meet objectives.
• Analyze campaign performance metrics and provide insights for optimization.
• Manage company social media profiles and curate engaging content for audiences.
• Conduct thorough market research to identify and capitalize on digital trends.
• Collaborate with creative teams to develop unique content for digital channels.
• Optimize advertising efforts through effective use of SEO and keywords strategies.
• Create and send regular newsletters to subscribers, ensuring high engagement rates.
• Coordinate with web development team to enhance user experience and interaction.
• Utilize data analytics tools to measure and report on digital marketing success.
• Monitor competitor activities online to stay ahead in digital marketing strategies.
• Oversee and manage online advertising budgets to ensure cost-effective strategies.
• Maintain up-to-date knowledge of digital marketing tools and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of 3 years' experience in digital marketing or related roles.
• Proven experience managing successful digital campaigns across multiple platforms.
• Proficiency with digital marketing tools like Google Analytics and SEO practices.
• Strong analytical skills to interpret digital campaign performance metrics effectively.
• Exceptional communication skills, for collaborating with team members and clients.
• Ability to manage multiple projects and meet tight deadlines under pressure.