CRM Executive 26O25

The CRM Executive is a pivotal role within the organization, responsible for managing and enhancing customer relationships through strategic use of Customer Relationship Management (CRM) systems. This position plays an integral part in developing and executing CRM strategies that drive customer engagement, retention, and loyalty. The CRM Executive will be expected to analyze customer data, develop insightful reports, and collaborate with cross-functional teams to ensure seamless delivery of customer-focused marketing and service initiatives. Successful candidates will possess exceptional analytical capabilities, strong communication skills, and a deep understanding of CRM software and best practices. They will drive initiatives aimed at improving customer interaction and satisfaction, by implementing tailored experiences and streamlining communication channels. The CRM Executive must be proactive, adaptable, and committed to delivering high-quality customer service improvements, ensuring that the company's customer strategies align with business goals to maximize customer lifetime value.

Responsibilities

• Develop and implement CRM strategies to improve customer engagement and retention.
• Analyze customer data to provide valuable insights for targeted marketing initiatives.
• Manage CRM software, including setting up campaigns and tracking customer interactions.
• Collaborate with marketing, sales, and IT teams to align CRM activities with business objectives.
• Create reports and presentations to communicate CRM performance and insights to stakeholders.
• Identify and recommend improvements to optimize CRM system functionality and user experience.
• Train team members on CRM best practices and ensure adherence to company policies.
• Monitor customer feedback and develop strategies to enhance customer satisfaction and loyalty.
• Maintain data accuracy and completeness within the CRM database for effective reporting.
• Develop personalized communication plans to meet the diverse needs of different customer segments.
• Track and analyze key performance indicators to measure the effectiveness of CRM initiatives.
• Support marketing campaigns with CRM insights, ensuring targeted and effective customer outreach.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Proven experience working with CRM systems in a customer-facing environment.
• Strong analytical skills with the ability to interpret complex data sets effectively.
• Excellent communication skills, both written and verbal, to liaise with diverse teams.
• Ability to manage multiple projects simultaneously and effectively prioritize tasks.
• Experience in developing and executing customer segmentation and targeting strategies.
• Proficiency in CRM software, including database management and campaign setup.
• Familiarity with data protection regulations and best practices for data management.
• Problem-solving skills with a customer-centric approach to implementing solutions.
• Strong organizational skills to maintain detailed and accurate customer records.
• Flexibility and adaptability to thrive in a fast-paced and dynamic work environment.