Brand Marketing Manager 06N25

We are seeking a highly skilled and motivated Brand Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative marketing strategies to elevate our brand presence and drive customer engagement. As a Brand Marketing Manager, you will collaborate with cross-functional teams to ensure brand consistency and implementation of cohesive marketing campaigns. This role requires a strategic thinker with a passion for brand storytelling and the ability to analyze market trends and consumer insights. If you are a creative problem solver with a deep understanding of brand marketing principles, we encourage you to apply and contribute to our brand’s growth and success.

Responsibilities

• Develop and implement comprehensive brand marketing strategies to increase brand awareness.
• Collaborate with internal teams to ensure brand message consistency across all channels.
• Analyze market trends and consumer insights to identify growth opportunities.
• Manage and oversee all aspects of brand advertising campaigns from concept to execution.
• Lead the development and implementation of marketing collateral and promotional materials.
• Coordinate with product development teams to successfully launch new products or updates.
• Evaluate the effectiveness of marketing programs and strategies using key performance metrics.
• Enhance social media presence and develop strategies to increase digital footprint.
• Forge partnerships with media, influencers, and industry bodies for brand enhancement.
• Prepare and manage the brand marketing budget, ensuring cost-effective strategies.
• Stay abreast of competitor activities and market trends to inform strategic decisions.
• Lead and mentor junior marketing staff, fostering an environment of growth and learning.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• A minimum of five years of experience in a brand marketing role is essential.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong analytical skills with experience in analyzing data to drive marketing decisions.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Proficient in digital marketing tools, strategies, and platforms is highly preferred.
• Proven leadership skills with the ability to manage and inspire a marketing team effectively.