Assistant Manager - Marketing 26F26

The Assistant Manager - Marketing is a pivotal role focused on supporting the head of the marketing department in running campaigns and implementing projects that align with the organization’s strategic goals. This role involves a blend of creative thought leadership and analytical skills to effectively enhance brand visibility and engage with target audiences. The Assistant Manager will be responsible for the smooth execution of marketing campaigns, harnessing digital tools, and collaborating across departments to maximize impact. The ideal candidate must have a solid foundation in marketing principles and possess excellent communication skills to translate marketing strategies into tangible outcomes. This position offers a significant opportunity to influence the company's market presence and contribute to its overall growth.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and customer engagement.
• Assist in managing and guiding the marketing team to achieve project objectives.
• Collaborate with cross-functional teams to design and implement effective marketing campaigns.
• Analyze market trends and competitor activities to inform future marketing initiatives.
• Oversee the creation and distribution of marketing materials including brochures, newsletters, and digital content.
• Track and report on campaign performance metrics to assess effectiveness and ROI.
• Coordinate events such as trade shows and exhibitions to promote brand visibility.
• Utilize digital marketing tools and platforms to optimize marketing strategies and reach.
• Maintain and manage relationships with media outlets and external marketing vendors.
• Assist in the development and management of the marketing budget, ensuring cost-effectiveness.
• Identify and assess new marketing opportunities to boost company revenues.
• Participate in the recruitment and training of junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in a marketing role with progressive responsibilities.
• Proven capability to manage and prioritize multiple projects and tasks effectively.
• Strong analytical skills with the ability to interpret and apply data insights.
• Excellent verbal and written communication skills to liaise with stakeholders.
• Proficient in using marketing software and tools such as CRM and analytics platforms.
• Demonstrated leadership skills with experience in team supervision and direction.