Strategic Marketing Manager

Job Purpose and Impact

The Marketing Manager will oversee a team of professionals that execute marketing and insights activities related to customers, consumers, brands, products, categories, market trends, business intelligence and competitive intelligence. In this role, you will provide oversight to develop customer understanding and deliver customer value through the customer journey to achieve customer driven growth.

Key Accountabilities

• Lead the execution of marketing and insights plans across products, categories, channels and brands to ensure initiatives meet business goals and are aligned with broader marketing, insights and customer priorities.
• Lead a team to perform research and analysis to monitor and analyze market trends, products, categories, brands, customers, consumers, competitors or the broader business environment.
• Provide oversight to ensure aligned execution of product, category, brand, channel and customer marketing activation to create compelling customer experiences and optimize marketing performances.
• Lead insights generation, dissemination and activation activities, including overseeing the team to distill information from multiple sources, give it meaning for the business and incite relevant action based on learning.
• Provide oversight to develop customer value propositions, targeted marketing communications, customer segmentation and new products, solutions or concepts based on strategic customer goals.
• Maintain a continuous feedback loop between insights and marketing teams to ensure that customer insights and research findings are effectively translated into marketing strategies and plans and that marketing priorities inform appropriate insights and research activities.
• Engage the team to bring the voice of customer to the business to support a data driven and insights driven culture.
• Lead and develop a team, coach and make decisions related to talent management, hiring, performance, and disciplinary actions.
• Other duties as assigned
  
  

• Bachelor's degree in a related field or equivalent experience
• Minimum requirement of 4 years of core branding and Marketing experience. Typically reflects 5 years or more of relevant experience.
  
  

• Two years of supervisory experience , leading a team of communications , branding and product marketing team preferably in animal nutrition multinational / global business environment.
• Experience in value proposition development
• Experience in marketing strategy and planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery
• Experience in customer and consumer research and insights