Social Media Manager

Job Title

Social Media Manager

Job Description

We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are seeking a Social Media Manager to build brand presence and community engagement across social platforms, driving awareness, consideration, and customer connection through compelling social-first content.

Key Responsibilities

• Execute social media strategy across key platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube)
• Lead social content creation and community management
• Manage social media calendar and coordinate with content, campaign, and brand teams
• Drive social-first campaigns that build awareness and engagement with target audiences
• Monitor social conversations, respond to comments, and build community relationships
• Track social performance metrics and optimize content strategy based on insights
• Manage influencer relationships and social partnerships
• Ensure social content complies with financial services regulations
• Stay current with platform changes, trends, and best practices
  
  

• 5+ years social media management experience, preferably in B2C or financial services
• Deep understanding of platform algorithms, content formats, and best practices across major social platforms
• Demonstrated creative storytelling ability with proven understanding of what drives social engagement
• Advanced experience with social media management and analytics tools
• Knowledge of paid social media strategy and social advertising across platforms
• Understanding of compliance and regulatory requirements for financial services social content
• Strong data-driven approach with ability to translate insights into action
• Crisis management experience and proven ability to handle sensitive situations
• Proficiency in community management and engagement tactics
• Knowledge of influencer relationships and partnership strategies
• Ability to develop and execute social-first campaign strategies
• Strong organizational skills and ability to manage multiple campaigns simultaneously