Social Media Executive

The Core Responsibilities For The Job Include The Following

Be the Face of BeBetta:

• Appear on camera for reels, POVs, brand videos, stories, and live content - you are the personality behind the brand.
• Represent BeBetta's voice consistently across Instagram, YouTube, LinkedIn, and wherever our audience lives.
• Build a personal-brand-style presence for BeBetta that people connect with.
  
  

• Shoot and create content: Reels, behind-the-scenes, trending formats - in front of and behind the camera.
• Brief and work with our in-house graphic designer and video editor to get content produced at speed.
• Plan content calendars and own end-to-end execution across platforms.
  
  

• Proactively identify and reach out to gaming creators, influencers, and communities for collabs - you make the first move.
• Slide into DMs, pitch ideas, and build relationships with creators and brand partners.
• Engage the community - respond, repost, and react - keep our gamer audience talking.
• Spot collaboration opportunities and bring them to the table before being asked.
  
  

• Catch trends early - spot what's about to blow up before it hits the Explore page.
• Blend BeBetta into memes and creator collabs without making it feel like an ad.
• Track content performance and use insights to improve week on week.
  
  

• People recognise you as the face of BeBetta.
• Your outreach leads to real creator collabs and community growth.
• Your content drives follows and engagement, not just views.
• You move from execution to ideas strategy.
  
  

• Comfortable shooting and editing short-form video (CapCut, Reels editor, or similar).
• Active and engaged on at least one social platform.
• Ability to brief designers and video editors effectively.
• Basic understanding of content analytics and performance.
  
  

• Naturally comfortable and confident in front of the camera
• Expressive, relatable, and able to hold attention
• Not afraid to show personality on screen
  
  

• Proactive - you reach out without being asked.
• Not afraid to DM a stranger, pitch a bold idea, or follow up.
• Relationship-builder who can turn a cold DM into a collab.
  
  

• Eye for framing, pacing, and storytelling in short-form.
• Ability to generate content ideas and pitch them confidently.
  
  

• You learn fast and adapt even faster.
• You're open to feedback and iteration.
• You're curious about what makes content actually perform.
• You're bold, proactive, and self-driven.
  
  

• You have your own social presence (any platform, any size).
• You've done creator outreach or brand collabs before.
• You watch and break down reels / short-form content for fun.
• You've experimented with AI tools for content creation.
• Interest or experience in gaming culture.