Senior Marketing Technology Administrator

Job Description

In your role, you enable Marketo production users to build their Marketo Programs effectively by developing best-in-class templates for Adobe Marketo programs, emails, and landing pages that can be easily utilized. You understand how to leverage personalization tools, and functionality such as trigger-based email programs can increase engagement in our platforms. You continuously improve operational data flows including consent management, scoring, multi-touch attribution, data hygiene, and segmentation. Your familiarity with JavaScript, HTML, and CSS will ensure the successful configuration, implementation, and maintenance of all marketing programs and templates within Adobe Marketo.

Your responsibilities include maintaining documentation, providing training, and troubleshooting, as well as executing overall process improvements, data enhancement initiatives, and rolling out new functionalities in our overall marketing technology while ensuring compliance with data privacy and other legal requirements.

You act as the marketing automation technology champion and automation strategist with a deep understanding of how Adobe Marketo and other marketing technology integrate into the overall Commercial Technology portfolio. You work cross-functionally across the organization to define marketing and sales processes and architect systems.

You understand how CRM, Data Warehouses, Web, Chat, Webinars, Live Events, Tradeshows, Digital Advertising, Social, and other channels and data sources play together. You understand Account Based Marketing tools (i.e. Demandbase) work, and how to leverage personalization within the tools. You understand how to improve customer engagement and experience across the entire customer lifecycle in a business-to-business context besides lead generation and have an understanding of how technology can best support account-based marketing (ABM) activities.

We are looking for not only a subject matter expert in marketing automation but also a professional with business process experience in applying technology to bring about improvements and resolutions.

You are part of our Commercial Technology team working closely with marketing, sales, and business leadership to create the best possible efficiency gains using state-of-the-art technology and business modeling.

Responsibilities

• Operate, configure, troubleshoot, and administer marketing technology and ensure the technology is best-in-class to support global business requirements
• Roll out new functionalities for users to utilize
• Maintain and improve templates for Adobe Marketo Programs, Emails, and Landing Pages
• Manage 3rd party integrations with Adobe Marketo and administer these applications as appropriate
• Manage Salesforce integration with Marketo, resolve sync errors, and collaborate with IT to test and roll out Salesforce-related enhancements and new functionalities
• Manage web forms in collaboration with IT
• Maintain UAT/Sandbox environments as appropriate
• Set up, maintain and optimize lead scoring models, attribution models, consent management processes, data hygiene, segmentation, and other operational flows
• Implement quality control procedures to ensure campaigns are executed flawlessly, participate in cross-functional data hygiene/governance initiatives and maintain data quality.
• Develop methods to track and measure marketing campaign ROI, multi-touch attribution, and sales effectiveness
• Keep system users informed about system functionality and enhancements
• Create and maintain detailed documentation including operational processes, workflows, and training documents
• Collaborate with analytics team to visualize the data and KPIs
• Collaborate with legal, data privacy, IT security, and internal audit teams to ensure process and system compliance
• Support migrating acquired companies to use enterprise-wide tech stack
• Create Adobe Marketo programs as needed by the operations
• Proactively review and identify areas to increase efficiencies with automation
• Help evolve the global commercial tech stack administration and execution including evaluating new technologies to build out our stack
• Stay on top of marketing automation developments, industry trends, and best practices particularly concerning demand generation and optimized performance
  
  

• Bachelors degree in Marketing or Business or related field
• 3+ years of experience as an administrator of Adobe Marketo – certification preferred
• Experience with Salesforce
• Extremely detail-oriented, self-starter who can multi-task well in a fast-paced, growthdriven environment.
• Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
• Excellent verbal and written communication skills PREFERRED REQUIREMENTS
• Experience with business-to-business results-oriented demand generation and digital marketing campaigns
• A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus
• Experience with other Adobe applications including Adobe Interactive Webinars and Adobe Dynamic Chat
• Experience with Demandbase
• Experience with Account Based Marketing
• Experience with HTML, CSS, and JavaScript