Senior Marketing Manager - Americas 1

Job description:

Role Summary:

Role Name: Senior Marketing Manager - Americas 1 (Communications, Media & Information Services, Sports & Entertainment)

Lead strategic marketing initiatives, drive business outcomes and thought leadership for Communications, Media & Information Services and Sports & Entertainment sector in Americas 1,. This role demands strategic vision, team leadership, and an ability to integrate AI-driven marketing practices.

• Define and execute marketing strategy aligned with business goals.
• Mentor a team of marketers and manage external agencies.
• Develop narratives showcasing Wipro’s innovation in AI and digital transformation.
• Own content across blogs, whitepapers, videos, and analyst engagement.
• Design integrated campaigns leveraging AI for personalization and predictive insights.
• Elevate Wipro’s presence in the industry through media outreach and strategic partnerships.
• Champion adoption of GenAI tools for content automation, SEO optimization, and customer experience enhancement.

• 10 – 15 years in marketing leadership roles.
• Proven experience in field marketing and AI-driven strategies.
• Strong stakeholder management and ability to translate complex tech offerings into compelling narratives.
• Capabilities: Automated content creation, personalization, SEO optimization.
• Impact: Faster creative cycles, improved ROI, enhanced customer experience.
• Tools: GenAI COE for Marketing, AI accelerators for campaign optimization

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. 

Applications from people with disabilities are explicitly welcome.