Search Marketing Specialist

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many different industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.

At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an authority Search marketing professional, with desirable B2B and SaaS experience, to implement digital demand creation marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.

You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in SEM, SEO/ GEO, and B2B software marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets

You bring hands-on campaign execution experience, proven understanding of cultivate marketing tools, and a data-driven approach to optimize outcomes. You are proactive, high-reaching, and comfortable working both independently and collaboratively to improve campaign efficiency.

This role is targeted to search marketing authorities formed into self-organizing industry-focused pods that focus on strategizing the digital components of prioritized demand generation and awareness campaigns. Deeply understanding current digital marketing capabilities and curious to explore and learn about newly emerging capabilities. Understand and advocate the buyer's journey and LAER (Land Adopt Expand Renew) model. You take ownership and responsibility for coming together with the other Search specialists and Marketing specialists on multiple channels to represent one or two industries on a consistent, strategic path toward growing our demand generation and awareness based on team targets. You work with the Industry Strategy, Marketing, and Execution teams to align priority and process. You are agile and constantly look to improve the predictability and quality of your internal customers.

About The Role

We are seeking a Search Marketing Specialist to join our Global Demand Center team in India. In this role, you will lead and optimize both paid (SEM) and organic (SEO) search programs, driving measurable impact on web traffic, lead generation, and overall demand creation. We count on you to turn data into actionable insights and strategies that deliver strong performance.

You bring deep expertise in search marketing, strong analytical thinking, and a hands-on approach to campaign execution. You thrive in a collaborative, cross-functional environment, where you work closely with multiple teams to align on shared goals and deliver results.

You stay up to date with the latest search trends, including Generative Engine Optimization (GEO) and AI-driven search experiences, and you actively apply new takeaways to improve outcomes. We encourage you to experiment, test innovative ideas, and continuously optimize performance. Together, we focus on scaling what works and driving sustainable growth.

Key Responsibilities

SEM & Paid Search

• Plan, implement, and optimize paid search campaigns across Google Ads, Microsoft Advertising (Bing), and other relevant platforms.
• Lead campaign types including Search Text Ads, Remarketing, YouTube Ads, Performance Max (P. Max), and Display/Banner campaigns.
• Own keyword research and bid strategy to improve ROI and align with business acquisition goals.
• Develop and test high-performing ad copy, creatives, landing pages, and calls to action through structured A/B testing.
• Supervise budget utilization, spending pace, and critical metric tracking across all paid search accounts.
  
  

GEO and Organic Search

• Drive organic search strategy including on-page, off-page, and technical SEO across assigned industry verticals.
• Maintain and optimize a prioritized list of business-critical keywords tied to web traffic and acquisition targets.
• Track and report on AI discoverability, Traffic, Google Core Web Vitals and other site health metrics for assigned industry pages.
• Collaborate with the Digital Platforms Content Production & Optimization team on SEO standard methodologies and content alignment.
• Stay current with and apply emerging GEO (Generative Engine Optimization) concepts to future-proof organic visibility in AI-driven search environments.
  
  

Analytics, Reporting & Insights

• Report on organic and paid search performance, translating sophisticated data into clear, actionable insights for collaborators and leadership.
• Partner with Global Operations, Data Analytics, and Automation teams to ensure end-to-end analytics and tracking are fully functional.
• Regularly present search performance reviews and recommendations for your campaigns and programs.
• Simplify sophisticated search strategies for non-technical audiences and drive data literacy across teams.
  
  

Strategy & Cross-Functional Collaboration

• Act as the voice of Search strategy — educate, train, and build agreement with internal collaborators and cross-functional teams.
• Align with Social Acquisition, E-commerce, Events, Branding, and Derivative Content teams to deliver a unified acquisition strategy.
• Support and enhance the remarketing strategy through search-based cultivate tactics, ensuring alignment with broader marketing models.
• Collaborate with search vendors and agency partners to ensure campaign quality, scalability, and continuous improvement.
• Identify and recommend new tools, platforms, and technologies that can elevate the Search team’s capabilities and efficiency.
• Support regional zone operations for your assigned industry.
  
  

Required Qualifications

• Bachelor’s or master’s degree in marketing, Business, Digital Marketing, Communications, or a related field (or equivalent professional experience).
• 5+ years of hands-on experience in search marketing, including both paid search (SEM) and organic search (SEO/GEO).
• Minimum 5 years of experience running and handling digital ad campaigns with a strong understanding of analytics, attribution, and conversion tracking.
• Proven 3 years’ experience in handling search accounts and being responsible for substantial advertising budgets.
• Shown success in leading campaign performance and optimizing for engagement, conversion rates, and cost efficiency.
• Proficiency with Google Ads, Amplitude, Google Analytics (GA4), Microsoft Advertising, and other relevant SEM/SEO platforms and tools.
• Validated understanding of the B2B buyer’s journey and digital demand generation strategies.
• Understanding of Account Base Marketing (ABM) Strategies to collaborate within the team.
  
  

Preferred Qualifications

• Familiarity with Generative Engine Optimization (GEO) concepts and AI-driven search trends.
• Experience with project management and budget management tools.
• Strong written English skills with the ability to craft engaging ad copy and search-optimized content.
• Experience working with third-party search vendors, agencies, and promotional partners.
• Sophisticated problem-solving, project management, and research skills in a fast-paced, matrixed organization.
• Agile approach with the ability to lead sophisticated collaborator dynamics, shifting priorities, and evolving technical landscapes.
  
  

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we Work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

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