Salesforce MCP Architect

Company: Taj Consultancy Service

Website: Visit Website

Business Type: Startup

Company Type: Service

Business Model: B2B

Funding Stage: Pre-seed

Industry: Information Technology

Salary Range: ₹ 30-34 Lacs PA

Job Description

This is a Permanent role with our Big 4 Consulting clients.

We are looking for an experienced Salesforce Marketing Cloud Personalization (MCP) Architect with 8-15 years of overall experience and deep expertise in Salesforce Marketing Cloud Personalization (formerly Interaction Studio) to lead enterprise personalization initiatives.

Key Responsibilities

• Lead architecture, design, and implementation of Salesforce Marketing Cloud Personalization (MCP) solutions across enterprise clients.
• Define personalization strategies leveraging customer behavior, profile attributes, catalog data, and real-time interactions.
• Architect and implement Sitemap, Event Tracking, Catalog Design, User Identity Management, Segments, Recommendations, Campaigns, and Templates.
• Design scalable approaches for capturing customer interactions across websites, portals, mobile applications, and digital platforms.
• Develop personalization and recommendation strategies using behavioral and transactional data.
• Define customer identity resolution and profile unification strategies within MCP.
• Collaborate with business stakeholders to translate marketing and customer experience requirements into scalable technical solutions.
• Design integration frameworks between MCP and enterprise systems including CRM, CDP, Data Warehouse, eCommerce, and APIs.
• Lead discovery workshops, solution reviews, architecture governance, and technical design sessions.
• Establish implementation standards, deployment strategies, documentation, and best practices.
• Optimize existing personalization programs through data analysis, campaign performance reviews, and recommendation tuning.
• Provide technical leadership and mentorship to development and implementation teams.
  
  

• Strong hands-on experience with Salesforce Marketing Cloud Personalization (MCP).
• Strong understanding of JavaScript and web technologies for MCP implementation.
• Experience designing personalization use cases across B2B and B2C digital channels.
• Expertise in integrating MCP with external platforms using APIs and middleware solutions.
• Strong understanding of customer data architecture and digital analytics.
• Experience troubleshooting data collection, tracking, catalog ingestion, and identity stitching challenges.
• Ability to lead client-facing workshops and architecture discussions.
• Excellent communication and stakeholder management skills.