Performance Marketing Manager

Were looking for someone who thrives in uncertainty, embraces challenges, and executes relentlessly. This role is for a go-getter with the vision to grow alongside the company, taking ownership of tasks while adapting to ever-changing strategies and market conditions. Youll work closely with technical and commercial teams, contributing to the evolution of our leading spend management product. While prior experience in a growth role is helpful, what truly matters is your drive to experiment, take initiative, and deliver results, even when it means rolling up your sleeves for the occasional mundane tasks.

Responsibilities

• Develop and execute performance marketing strategies to maximize lead generation, brand awareness, and website traffic.
• Own and optimize paid campaigns across Google Ads, LinkedIn, and Meta to hit key growth KPIs.
• Craft compelling ad creatives and messaging with a strong focus on A/B testing for higher CTRs and conversions.
• Manage budgets efficiently, ensuring resources are allocated for maximum ROI.
• Leverage analytics and data insights to fine-tune targeting, audience segmentation, and bid strategies.
• Stay ahead of industry trends, testing new channels, formats, and campaign innovations.
• Collaborate with the content and design teams to create high-converting landing pages and campaign assets.
• Implement tracking mechanisms for conversion tracking, attribution modeling, and reporting performance insights.
  
  

• While we are not looking for specific skillsets, we ARE looking for certain personality traits;
• Youre an executor: In the words of Mary Kay Ash Ideas are a dime a dozen. People who implement them are priceless. We expect you to execute relentlessly and measure success continuously.
• You thrive on uncertainty and get excited at the thought of new experiments: No two months are the same for us at Alaan. Our teams biggest strength is our ability to adapt to new market conditions and execute new strategies at lightning speed.
• Youre a go-getter - Alaan will give you the flexibility to experiment, and will NEVER micro-manage. However, we will expect extreme levels of ownership to be displayed.
• You understand that mundane tasks are part of the job: As much as the job is exciting, there will be times when you will have to get down and dirty and do tasks.
• You have the vision to grow with the company: We are not looking for someone to join and work with a short-sighted vision. Every teammate at Alaan understands that were in this together for the long run.
• You are energized by working cross-functionally with technical and commercial teams: Alaan has the regions leading spend management product. To stay on top of our game, the product evolves continuously - we expect you to be interested in fintech products and be able to keep up with the change.
• You have SOME experience in the field: Expectations are high for this role. While not necessary, it helps if you have a proven track record in the growth function of a company.