Media Buyer - Meta

Job Description

We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

Key Responsibilities

• Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
• conversions.
• Create and test high-converting creatives, ad copy, and funnels tailored to specific
• audiences.
• Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
• Set up and maintain tracking through Facebook Pixel, offline events, and third-party
• tools.
• Monitor daily performance and implement A/B testing for continuous improvement.
• Collaborate with creative, landing page, and tech teams to improve user experience and
• lead quality.
• Generate detailed performance reports with actionable insights.
  
  

Qualifications

• 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
• pay per call).
• Strong understanding of Facebook Ads Manager, conversion tracking, and audience
• segmentation.
• Proven track record of optimizing for lead quality and cost-efficiency.
• Familiarity with call tracking tools, CRMs, and lead validation methods.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
  
  

Preferred Qualifications

• Experience in verticals like insurance, finance, legal, or home services.
• Knowledge of Meta policy compliance and account structure best practices.
• Facebook Blueprint Certification is a plus.
  
  

Benefits

• Group Health Insurance
• Opportunity to grow within the company
  
  

How To Apply

Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to melita@adcanopus.com Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply Now

---