Media Buyer - Google

Job Description

We are looking for a results-driven Google Media Buyer with expertise in Pay Per Call and Lead Generation campaigns. The ideal candidate will be responsible for strategizing, executing, and optimizing Google Ads campaigns focused on driving high-intent leads and inbound calls for our clients across various verticals.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
• lead generation and pay-per-call outcomes.
• Conduct keyword research, competitive analysis, and audience targeting to maximize
• ROI.
• Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call
• quality metrics.
• Collaborate with landing page, design, and content teams for high-converting creatives
• and funnels.
• Monitor campaign performance daily and implement A/B testing strategies.
• Track conversions using Google Tag Manager, Google Analytics, and other tracking
• tools.
• Stay updated with Google Ads policy changes, trends, and platform features.
• Generate regular reports with actionable insights and performance metrics.
  
  

Qualifications

• 1 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score,
• etc.
• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call
• tracking platforms.
• Strong analytical skills and data-driven mindset.
• Experience managing large ad budgets with proven ROI.
• Excellent written and verbal communication skills.
  
  

Preferred Qualifications

• Experience with industries like insurance, home services, legal, or healthcare.
• Knowledge of lead validation, fraud prevention, and call quality assurance.
• Google Ads Certification is a plus.
  
  

Benefits

• Group Health Insurance
• Opportunity to grow within the company
  
  

How To Apply

Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to melita@adcanopus.com Adcanopus Digital Media Pvt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply Now

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