Marketing Manager

Role Overview

We are looking for a performance-driven Head of Marketing to own and lead our marketing function. This is a leadership role for someone with a strong performance marketing background, a hands-on operator who has managed significant ad spend, can drive measurable lead generation for our projects, and will build and manage the marketing team. This is not a content- or operations-first role; the primary focus is on performance and results.

Key Responsibilities

Performance Marketing & Lead Generation

• Own and scale lead generation campaigns on Meta Ads (Facebook & Instagram) and Google Ads, managing significant ad budgets.
• Monitor ad performance daily, optimise budgets, and report on CPL and conversion metrics.
• Manage and grow organic social media presence across Instagram, Facebook, and LinkedIn.
• Create and schedule engaging content — posts, reels, stories — aligned with project launches.
  
  

• Build, lead, and manage the marketing team.
• Set marketing strategy and drive execution across performance, brand, and content.
  
  

• Coordinate with designers and vendors for brochures, hoardings, banners, and site signage.
• Ensure brand consistency across all touchpoints — digital, print, and on-site.
• Maintain a library of project assets: photos, videos, floor plans, and renders.
  
  

• Organise and manage property expos, open house events, and broker meets.
• Coordinate site visit logistics and customer experience at project locations.
  
  

• Track competitor projects, pricing, and marketing activities in target micro-markets.
• Prepare weekly marketing reports covering leads, spends, engagement, and conversions.
• Manage the CRM pipeline — ensure leads are tagged, followed up, and handed to sales promptly.
  
  

• Strong performance marketing background with a proven, results-driven track record.
• Hands-on experience managing significant ad spend on Meta Ads and Google Ads and Zoho expertise.
• Minimum 5 years of experience in marketing, preferably in real estate, proptech, or a related field.
• Experience building and managing a marketing team.
• Strong written and verbal communication in English and Kannada.
• Comfortable with content creation tools (Canva, CapCut, or similar).
• Organised, self-driven, and able to manage multiple campaigns simultaneously.
  
  

• SEO/SEM knowledge & Zoho expertise
• Prior experience marketing residential plots or apartment projects.
• Knowledge of Bangalore's real estate micro-markets.
• Experience with CRM tools (e.g. Salesforce, Zoho, or similar).
• Basic video editing skills for reels and property walkthroughs.
  
  

• Direct exposure to leadership and fast decision-making environment.
• Ownership of marketing function with room to build and grow the team.
• Performance-linked bonus.
• 15 days paid leave per annum + public holidays.