Marketing Manager

Job Description

Mission/

Position Headline:

Develops and / or ensures the implementation of product (group) related

marketing strategies, product pricing, positioning, programs and

campaigns, to drive product demand in assigned organizational unit(s).

Areas of

Responsibilty:

• Develops and / or ensures implementation of product related
  
  

marketing strategies to drive product demand in assigned

organizational units.

• Develops and implements a unit-wide marketing plan and
  
  

cooperates with all involved departments to ensure execution.

• Defines and allocates product marketing budgets and resources
  
  

and constantly controls and monitors budget adherence.

• Develops a forward-looking business strategy and product
  
  

marketing plan and sets and monitors respective targets.

• Plans, coordinates and oversees progress and achievements for
  
  

outbound marketing activities agreed for assigned products.

• Develops product marketing requirements, defines & establish
  
  

product pricing, product messaging and positioning for assigned

organizational Units.

• Manages assigned organizational unit(s) and leads and / or
  
  

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coordinates dedicated management and staff.

• Manages marketshare data and analytics for the respective
  
  

division. Provides key data related to market to be used during on

going discussions with Global team and during MTA process.

• Periodic reporting to respective Global and local Management;
  
  

Business

Specifications:

Dimension of

Function/Volume:

Business Volume of approx. 75-80 Mio Euro

Team of 7-8 direct reports

Contacts

(internal/external):

Internal: Regional Sales and Applications Team, Product Managers,

Headquarters (HQ)

External: Luminary Customers, Distributors

Competence and Knowledge

What competences does the incumbent need for this function?

Here you can find some guidance?.

Interpersonal & Personal – Function & Methods – Technology & Market

Competence

Category

Competence

Title

Competence

Level Description

Technology &

Market

Business Knowledge Expert Understands the economic driver

tree in depth which enables

him/her to search for better tools

and processes;

Improves performance reporting

and acts as a role model in the

financial community.

Technology &

Market

Customer Knowledge Expert “Has deep and very specific

knowledge about the customer

value chain, processes, products

and industry and takes competitive

advantage from it.

Supports the development of long?term strategies of own business

unit or provides detailed

information where it is needed

(also technical).

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Proactively influences internal

strategies and roadmaps to

address customer demand and

increase customers' value add.

Provides others with customer

knowledge to achieve high

satisfaction and business success."

Interpersonal

& Personal

Conflict Management Advanced “Uses a systematic approach to

clarify the situation and

understand the motives and

interests behind the conflict

partner's position;

Jointly develops a solution

oriented to both aims and

interests, and sets the basis to

prevent similar conflicts in future."

Interpersonal

& Personal

Creativity and

Innovativeness

Advanced "Analyzes strengths and

weaknesses of status quo;

Suggests adaptations for current

methods and approaches to better

meet needs;

Demonstrates basic knowledge of

creativity and innovation tools by

applying them (e.g. brainstorming,

brainwriting, design thinking)."

Interpersonal

& Personal

Expert Coaching Advanced “Promotes colleagues' initiatives

and responsibilities;

Expands their knowledge and

capabilities to increase their scope

of actions;

Fosters contributions of everyone

towards meeting targets."

Interpersonal

& Personal

Strategic Thinking and

Acting

Advanced "Challenges decisions and

strategies.

Invites others to challenge own

ideas based on different

perspectives using appropriate

methods;

Contributes to strategic change by

a deep understanding of complex

business models, trends, customer

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needs and changing value

propositions and their relevance

for his/her own current and future

opportunities;

Analyzes aspects of the

environment to predict future

developments and draw

conclusions."

Function &

Methods

Product Management

Methods

Expert Develops product strategies and

roadmap, also for new and

substantially changing markets.

Handles large number of internal

and external stakeholders.

Pushes (new) product strategies in

the organization involving

Management And Other Functions

Function &

Methods

Portfolio Management

Methods

Expert Coordinates portfolio management

activities across several portfolios.

Develops portfolio strategies and

roadmaps for new or substantially

changing markets.

Pushes portfolio strategies in the

organization involving senior

Management And Other Functions

Interpersonal

& Personal

Teamwork and

Collaboration

Expert Facilitates and fosters a

cooperative approach in his/her

unit and beyond it ;

Creates an environment of trust

that fosters sharing and co?creation in a personal as well as in

a virtual environment;

Builds and effectively leverages

internal network beyond own

organizational unit;

Inspires and motivates others to

contribute to common goals and to

step out of comfort zones;

Balances self and team interests to

meet collective goals.

Leadership

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Competence Title Description

Driving Results

• Setting high standards of performance for self and
  
  

others; assuming responsibility and accountability for

successfully completing assignments or tasks; self?imposing standards of excellence rather than having

standards imposed.

• Sets standards for excellence – Establishes criteria
  
  

and/or work procedures to achieve a high level of

quality, productivity, or service

• Ensures high quality – Dedicates required time and
  
  

energy to assignments or tasks to ensure that no

aspect of the work is neglected; works to overcome

obstacles to completing tasks or assignments

• Takes responsibility – Accepts responsibility for
  
  

outcomes (positive or negative) of one’s work; admits

mistakes and refocuses efforts when appropriate

• Encourages others to take responsibility – Provides
  
  

encouragement and support to others in accepting

responsibility; does not accept others’ denial of

responsibility without questioning

Execution

• Establishing and committing to a long-term business
  
  

direction based on an analysis of systemic information

and consideration of resources, market drivers,

organizational values, and emerging economic,

technological, and regulatory conditions.

• Seeks perspective – Gathers the informationneeded to
  
  

create a sound strategy; pursues required information

by asking relevant questions and verifying

assumptions

• Analyzes information – Analyzes qualitative and
  
  

quantitative data to define the most relevant

organizational problems and opportunities;

compares, contrasts, and combines information to

understandsystem interdependencies, systemwide

trends, issues, and cause-effect relationships

• Determines strategic priorities – Generates options to
  
  

achieve a long-range goal or vision; develops decision

criteria, considering relevantfactors (e.g., costs,

benefits, buy-in, risks) and the strategy’s potential

impact on the business; focuses effort and resources

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on the strategic priorities with the greatest potential

for positive impact

• Outlines strategic plan – Identifies how the strategic
  
  

direction will be achieved by setting short- and long?term goals and objectives;specifies plans to close

current gaps, adjusting priorities as circumstances

change

Delegation and

Empowerment

• Achieving better results by assigning tasks and
  
  

decision-making responsibilities to individuals or

teams; Moving decision making and accountability

downward through the organization to stretch

individual capabilities while accomplishing the

business unit’s strategic priorities

Influencing

• Using effective involvement and persuasion strategies
  
  

to gain acceptance of ideas and commitment to

actions that support specific work outcomes.

• Clarifies the situation – Uses open-ended questions to
  
  

explore current issues, identify important decision

makers, andunderstand others’ goals, perspectives,

and concerns; summarizes to ensure mutual

understanding

• Shares own perspective to build trust – Emphasizes
  
  

the importance of reaching agreementand the

benefits of involving others; discloses own goals,

feelings, experiences, and insights at the appropriate

time to encourage open discussion and build

confidence in one’s intentions.

• Builds a compelling case – Clearly communicates the
  
  

benefits of accepting the idea (for the individual,

team, and organization); tailors the persuasion

strategy to engage individuals emotionally and

rationally; leverages supporting evidence to address

anticipated objections; summarizes benefits to ensure

understanding

• Involves others in exploring solutions – Asks for
  
  

others’ ideas and builds on their ideas to reach a

mutually agreeable solution; seeks and respects

alternative approaches and conflicting viewpoints to

identify points of agreement

• Empathizes with others’ concerns – Listens carefully
  
  

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when others express positive or negative emotions;

identifies the facts and emotions expressed to help

others feel understood, overcome resistance, and

build relationships

• Steers commitment to action – Gauges the other
  
  

person’s readiness to commit to action; checks for

common understanding of next steps, responsi?bilities, time frames, and tracking methods; offers

time, support, and resources

Coaching and Developing

others

• Providing feedback, advice and development guidance
  
  

to employees to support them in the realization of

high performance; Planning and fostering the

development of individual competences.

Education and Experience

What experience and education does the incumbent need for this function?

Experience

About 15 years of experience in Product and Sales Function. Preferably having experience of P&L

responsibility and leading a team of high performing individuals

Education & Training

Graduate in Science Preferrebly with MBA marketing .

B.E/B.Tech (Biomedical/Electronics Preferred), MBBS

Additions/Comments

Should have expert product / domain knowledge in IVD industry to lead and strategize

diagnostics products

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