Marketing Intern - Strategy And Insights

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Position Title: Marketing Intern - Strategy & Insights

Duration: Preferred commitment: 3-6 months

About the Role:

We are looking for a Marketing Intern who is curious, analytical, proactive, and deeply interested in how modern marketing actually drives business impact. This role goes beyond content posting; the intern will work closely across marketing functions including social, PR, content, partnerships, and brand to help identify insights, track performance, analyze sales and campaign data, and bring fresh marketing thinking to the team.

This is an ideal opportunity for someone who enjoys both creativity and analytics, and wants hands-on exposure to how integrated marketing teams operate.

Key Responsibilities:

Marketing Analytics & Reporting

• Analyze campaign performance metrics across social, digital, PR, and brand initiatives
• Track and interpret sales and marketing data to identify patterns, insights, and opportunities
• Build simple reports, dashboards, presentations, and summaries for internal stakeholders
• Support post-campaign analysis and recommendation building
  
  

Trendspotting & Research

• Stay updated on emerging marketing, consumer, creator, and digital trends
• Research competitor campaigns, cultural shifts, platform updates, and innovative brand activations
• Present findings and recommendations to the team in a concise and visually engaging way
  
  

Cross-functional Coordination

• Work closely with internal teams including content, social media, PR, partnerships, and brand
• Help coordinate timelines, deliverables, approvals, and communication between stakeholders
• Assist in organizing campaign trackers, calendars, and internal documentation
  
  

Strategic Support

• Contribute ideas for campaigns, activations, and marketing initiatives
• Support brainstorming sessions and help translate ideas into actionable plans
• Assist with presentation building and internal marketing decks
  
  

YOUR TALENT:

Preferred Skills & Qualifications:

• Background in Marketing, Media, Communications, Business, or Market Research
• Strong analytical and presentation skills
• Comfortable working with Excel/Google Sheets and PowerPoint/Canva
• Strong understanding of social media and digital marketing platforms
• Curious about trends, culture, branding, and consumer behavior
• Organized, detail-oriented, and proactive
• Strong communication and stakeholder management skills
  
  

Bonus Points If You:

• Have experience with social media analytics or campaign reporting
• Enjoy storytelling as much as data
• Naturally spot trends before everyone else does
• Can simplify complex information into clear insights and presentations
  
  

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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