Marketing Execution Expert -SAP Concur

We help the world run better

At SAP, we keep it simple: you bring your best to us, and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape whats next. The work is challenging – but it matters. Youll find a place where you can be yourself, prioritize your wellbeing, and truly belong. Whats in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

Why this role?

The Senior Director of Marketing for SAP Concur India is responsible for supporting aggressive Net New revenue targets for SAP Concur as well as revenue growth with our install base.

This role is responsible for driving demand generation across New Business and the Install Base and as well as pipeline acceleration programs, while ensuring that Market Unit-specific priorities are successfully supported.

You will plan and execute integrated marketing campaigns to increase brand awareness, drive lead generation and assist in converting sales opportunities into closed business. This should be done via execution of local, regional and global initiatives in close partnership with Sales, Client Success and Global / APAC Marketing.

This is a high-impact leadership role with direct influence on pipeline performance, conversion efficiency, and the overall growth strategy for the India business.

Key Responsibilities

Drive Pipeline & Growth

• Own marketing contribution to New business and Client pipeline and revenue across India
• Deliver against quarterly targets with clear pacing, performance tracking, and recovery plans
• Improve conversion rates and pipeline quality through more targeted, insight-led engagement
  
  

Define SAP Concur India Marketing Strategy

• Build and execute a segmented growth strategy for net new and install base, informed by account intent, propensity, account value and lifecycle stage
• Lead annual and quarterly marketing planning in close alignment with Sales and key stakeholders
  
  

Lead Integrated Execution

• Orchestrate corporate and local programs across digital, PR, events, lifecycle, and ABX channels
• Balance strategic leadership with hands-on execution – from owning delivery end-to-end to unblock execution challenges, pressure-test thinking, or accelerate delivery as needed.
• Net new growth marketing: lead integrated demand generation and funnel acceleration programs to meet pipeline targets and generate net new logo, including supporting Top 100 and ABX initiatives
• Customer Marketing: lead integrated demand generation for add-on pipeline targets, and execute lifecycle marketing programs for India customers
• Collaborate with APAC partner marketing lead to ensure execution of partner marketing activities are aligned with New Business growth priority areas
• Strong partnership with Corporate and APAC teams to deliver integrated campaigns in market
  
  

Cross-Functional Leadership

• Serve as a member of the APAC Marketing leadership team, contributing to overall strategy, planning, and performance discussions
• Partner closely with Sales and Client Success to align on account priorities, net new growth and expansion strategies, and pipeline goals
• Work closely across Concur Corporate and APAC teams to deliver integrated campaigns
• Collaborate across SAP Concur and SAP Marketing teams to drive alignment, share insights, and scale high-impact programs
  
  

Build Performance Discipline

• Establish clear KPIs across pipeline, conversion, and ROI
• Improve forecast accuracy and pipeline predictability
• Use data and insights to continuously optimize performance
• Managed assigned marketing budget including invoicing process
  
  

What Success Looks Like

• Own delivery of both marketing-influenced and discrete pipeline within quarterly targets, with clear accountability for pacing, gaps, and recovery actions
• Demonstrate strong commercial acumen by linking marketing activity directly to pipeline, conversion, and revenue outcomes — not just engagement metrics
• Improve conversion performance across the funnel (engagement → pipeline → revenue), driving higher-quality, more efficient growth
• Increase expansion revenue and multi-product adoption through targeted, insight-led strategies across the install base
• Bring a business-first mindset to decision-making, prioritizing investment based on impact, efficiency, and return
• Build strong alignment with Sales and Client Success, reflected in shared ownership of pipeline creation, progression, and close
  
  

What You Will Bring

• 12–15+ years of experience in B2B SaaS growth marketing, with exposure to lifecycle marketing
• Experience owning pipeline and revenue outcomes
• Strong understanding of demand generation and account-based marketing strategies
• Ability to span from strategy to hands-on execution
• Ability to operate effectively in a matrixed, cross-functional environment
• Analytical mindset with the ability to translate data into action
• Experience leading or mentoring teams
• Relevant tertiary qualifications required - BA or equivalent in Marketing & Business preferred.
• Experience with Salesforce, marketing automation (Marketo or a similar tool), and business intelligence tools (Tableau) ideal, but not essential
  
  

Where you belong

This Role Offers The Opportunity To

• Lead growth across an important market for SAP Concur
• Operate at the intersection of Marketing, Sales, and Customer Success, driving close collaboration
• Build and scale a modern marketing engine
• Step into a highly visible leadership role with meaningful business impact
  
  

You Will Work In An Environment That

• Values strong communication and collaboration, allowing you to develop interpersonal skills including influential leadership.
• Promotes a culture of accountability, ownership, and continuous improvement
• Fosters innovation and informed decision‑making
• Requires flexibility and the willingness to prioritise and effectively manage a broad variety of initiatives
• Supports an action-oriented individual who can work independently with strong organisational skills
  
  

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 452116 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:

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