Manager - Strategic Marketing - Hyderabad Bengaluru

Summary

Position Summary

Manager | Go-to-Market

Role Summary

We are looking for a Manager to partner with U.S.-based Strategic Marketers—including portfolio marketing leaders, national marketing leaders, and Business Chief Marketing Officers (BCMOs)—to lead strategic marketing initiatives and service offering activations. This role sets campaign goals, guides cross-channel execution, and strengthens collaboration across teams. Managers own performance reporting, annual planning, and operational standardization, while coaching team members and ensuring marketing efforts align to business priorities and a client-first mindset.

Key Responsibilities (What You’ll Do)

Annual Planning, Strategy & Alignment

• Drive annual marketing planning in partnership with business stakeholders and portfolio marketers
• Lead competitive analysis and strategic alignment across priorities
• Collaborate with Client Account Teams, Research & Insights, and Market Intelligence to inform portfolio-level initiatives
• Integrate insights into campaign planning and standardize operations to improve efficiency and impact
  
  

Integrated Campaign Execution & Leadership

• Help manage planning and delivery of integrated campaigns across channels (thought leadership, events, podcasts, digital platforms)
• Define campaign goals and oversee content development and production
• Ensure brand consistency across deliverables and channels
• Guide demand generation strategy and execution
• Leverage marketing platforms and tools to optimize execution and automate reporting
• Mentor and develop team members through feedback, performance management, and career development
  
  

Measurement, Reporting & PR Performance

• Prepare and present performance reports to leadership
• Establish benchmarks and reporting cadences; provide strategic recommendations
• Direct media strategy for PR campaigns
• Analyze coverage and sentiment; recommend improvements to increase visibility and engagement
  
  

Skills & Competencies

• Content & Brand Strategy — Shapes content vision, ensures brand integrity, and defines brand strategy for consistent communications and reputation management
• Quality & Standards Leadership — Establishes review processes and maintains quality standards across deliverables
• Technology, Data & Analytics — Aligns tech investments to business goals; optimizes data platforms; drives adoption of analytics tools for insights
• Strategic Planning & Portfolio Direction — Develops long-term marketing strategy; connects campaigns to lead gen and retention; aligns initiatives to business objectives
• Stakeholder Engagement & Influence — Develops engagement strategies and manages senior leader relationships to support organizational priorities
• Innovation, Change & Crisis Management — Drives innovation, fosters problem-solving culture, and supports crisis communications as needed
• Project & Financial Management — Oversees strategic marketing projects, standardizes operations, and manages large-scale budgets
• Team Leadership & Development — Sets leadership tone, coaches team members, and supports career growth
• Problem Solving & Continuous Improvement — Solves complex challenges, manages crises, and drives process improvements
  
  

Experience Required (Strategic Marketing Execution & Portfolio Oversight)

• Execute nurture campaigns; monitor funnel metrics; partner with sales to improve conversion
• Lead account-based and opportunity-based marketing; coordinate with sales; track outcomes
• Manage SEO/SEM implementation; partner with web/content teams to improve search visibility
• Manage email calendars, workflows, and segmentation to evaluate effectiveness
• Qualify leads, track engagement, and support audience segmentation for demand gen
• Manage paid advertising with media teams; optimize performance using analytics
• Lead web development projects and UX/UI enhancements to improve experience and accessibility
• Drive PR campaigns; manage media relationships for consistent messaging and coverage
• Produce and manage press releases; coordinate media outreach; monitor coverage
• Manage content calendars and production workflows; maintain brand voice and quality
• Lead digital activations (video, podcasts, webcasts/webinars), including schedules, budgets, and vendors
• Plan and coordinate social campaigns (posting schedules, engagement strategy)
• Plan and execute events (logistics, budgets, stakeholder communications)
  
  

Qualifications

• 10–13 years of relevant experience in B2B / professional services marketing with strong integrated marketing and communications capability
• Demonstrated ability to coach and mentor team members and manage performance
• MBA preferred (any Master’s degree acceptable)
  
  

Work Environment & Shift Timings

Deloitte offers a hybrid working environment designed to support flexibility and business requirements.

• In-office: Tuesday and Wednesday are designated work-from-office days
• Schedule options:
• Staggered: 11:00 a.m.–4:00 p.m. and 7:00 p.m.–11:00 p.m., or
• 2:00 p.m.–11:00 p.m.
• Business expectation: Availability until 11:00 p.m.
• Shift timings and work arrangements may be temporarily adjusted based on business needs
  
  

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Requisition code: 325760

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