Manager - Performance Marketing

<p style="margin-bottom: 0px; font-size: 17px; line-height: normal; font-family: "><strong>Job description</strong></p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">We are seeking a Senior Manager, Performance Marketing to join our team. The successful candidate</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">will be responsible for the planning, execution, and optimization of client campaigns across various</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">digital channels. The Senior Manager, Performance Marketing will work closely with our clients and</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">internal teams to deliver results-driven marketing campaigns.</p><div><br></div><p style="margin-bottom: 0px; font-size: 12px; line-height: normal; font-family: "><strong>Responsibilities</strong></p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; color: rgb(0, 0, 0);"><br></p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Plan and execute digital marketing campaigns across all the paid channels like google</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">adwords, facebook, instagram, amazon ads etc</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Understanding of the key KPIs mainly CAC, LTV , Retention, ROAS etc for different vertical</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">of business</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Ahead of the curve execution on ever-evolving advertisement product suite, based on</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">channels as mentioned earlier</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Monitor and analyze campaign performance data, identify trends, and make recommendations</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">for optimization</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Work with the team to create relevant reports and presentations to share regular campaign</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">performance updates with the key stakeholders</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Design, conceptualize &amp; co-ordinate with the creative team to bring out campaigns based on</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">solid consumer &amp; business insights</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Understanding user behavior and performing root-cause analysis of changes in data trends to</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">identify corrections or propose desirable enhancements in product &amp; across different</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">marketing channels</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Designing experiments to establish attribution of high reach and impact channels like</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">programmatic, Youtube etc and evaluating them through relevant KPIs</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Conducting multivariate testing across marketing channels to assess the impact of advertising</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">spends on the key business metrics</p><div><br></div><p style="margin-bottom: 0px; font-size: 12px; line-height: normal; font-family: "><strong>Qualifications</strong></p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; color: rgb(0, 0, 0);"><br></p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Deep interest and discipline in learning the skills required to excel in the role</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Inherent interest in how the internet works &amp; user trends on internet consumption</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Good with numbers; analytical skills involving a data-driven approach to problem-solving</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Proficiency in ms excel is a great add-on</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">A knack for content, copy, and creative areas is a definite plus</p><p style="margin-bottom: 0px; font-size: 11px; line-height: normal; font-family: ">Experience: 4+ years</p>