Lead Managed Services Consultant - Advertising And Marketing

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

Role Overview

The Lead Managed Services Consultant (Ads & Marketing) is a senior, client-facing strategic role responsible for driving adoption, value realisation, and growth for Sprinklr’s Advertising and Marketing product suite across enterprise customers.

This role acts as a trusted advisor and programme lead, combining deep product expertise, paid media domain knowledge, and leadership capabilities to deliver measurable business outcomes and ensure long-term customer success.

The Lead Consultant operates as an extension of the client’s marketing and advertising teams, while also mentoring junior consultants and driving delivery excellence within the Managed Services team.

Key Responsibilities

• Strategic Customer Leadership
  
  

> Serve as the primary strategic advisor for Advertising & Marketing customers, aligning Sprinklr capabilities to business goals.

> Drive executive stakeholder engagement, including QBRs, value storytelling, and ROI discussions.

> Build and execute Value Realisation Plans (VRPs) aligned to customer KPIs (campaign performance, ROAS, engagement, etc.).

> Identify opportunities for account growth, upsell, and expansion.

• Ads & Marketing Product Expertise
  
  

> Lead adoption of Sprinklr Advertising, Paid Social, and Marketing products across campaigns and markets.

> Provide advanced guidance on:

• Campaign setup, optimisation, and automation
• Budget pacing and performance tracking
• Audience segmentation and targeting strategies
• Creative performance analysis and testing
  
  

> Deliver best practices, use-case design, and optimisation frameworks to maximise campaign effectiveness.

• Value Delivery & Adoption
  
  

> Ensure customers derive maximum value from the platform, driving retention and growth.

> Drive:

• Product adoption across business units
• Feature utilisation and new capability rollouts
  
  

> Translate product capabilities into tangible business outcomes (e.g., improved CTR, cost efficiency, reach).

• Client Relationship Management
  
  

> Build and nurture trusted relationships with client stakeholders and agency partners.

> Act as the day-to-day strategic partner, influencing marketing decisions and roadmap priorities.

> Manage complex stakeholder environments, including global and cross-functional teams.

• Delivery Excellence & Operations
  
  

> Oversee end-to-end Managed Services delivery for Ads accounts:

• Weekly reporting and insights
• Campaign performance reviews
• Issue triage and resolution
  
  

> Ensure adherence to operational hygiene, governance, and SLAs.

> Maintain accurate documentation and reporting of activities and progress.

• Leadership & Mentorship
  
  

> Mentor and coach junior consultants, improving their client handling and product expertise.

> Drive quality assurance and best practice standardisation within the pod/team.

> Act as a point of escalation for complex client and delivery challenges.

• Cross-functional Collaboration
  
  

> Collaborate with:

• Success Managers
• Account Executives
• Solutions Consultants
• Product & Support teams
  
  

> Ensure alignment between business objectives, platform capabilities, and delivery execution.

Core Competencies & Skills

Functional Expertise

Deep understanding of:

> Paid media and digital advertising ecosystems

> Campaign lifecycle management (planning → execution → optimisation)

> Marketing analytics and performance measurement

Product Expertise

> Strong proficiency in:

• Sprinklr Advertising & Marketing modules
• Campaign automation, dashboards, and reporting
  
  

> Ability to translate product features into business value frameworks.

Consulting & Business Skills

> Strategic thinking and problem-solving

> Executive communication and storytelling

> Stakeholder management across seniority levels

> Ability to connect platform outputs with marketing KPIs

Operational Excellence

> Strong project and programme management

> Structured documentation and reporting practices

> Focus on delivery quality, timelines, and impact

Leadership Skills

> Team mentoring and coaching

> Decision-making in ambiguous environments

> Ownership mindset and accountability

Key Performance Metrics (KPIs)

Aligned to Managed Services goals:

• Customer Health Index (CHI)
• Product adoption & consumption
• Revenue retention (Net & Gross)
• Value Realisation Plan completion
• Campaign performance improvement metrics (client-specific)
  
  

Experience & Qualifications

• 6–10+ years in:
• Digital advertising / performance marketing
• SaaS consulting / Managed Services / Customer Success
• Hands-on experience with:
• Paid social platforms (Meta, X, LinkedIn, etc.)
• Adtech or MarTech platforms
• Proven experience managing:
• Enterprise/global clients
• Complex stakeholder ecosystems
  
  

What Success Looks Like In This Role

• Customers view you as a strategic partner, not just a service provider
• Clear demonstration of business impact and ROI
• High customer satisfaction and retention
• Strong team capability uplift through mentorship
• Consistent delivery of scalable, repeatable best practices
  
  

Why This Role Matters

Managed Services at Sprinklr is designed to drive optimisation, automation, and business value through expert consulting.

As a Lead Consultant, you directly influence:

• Customer success and retention
• Product adoption at scale
• Revenue growth through strategic consulting
  
  

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.
• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
• Create a culture of customer obsession, with trust, teamwork, and accountability.
  
  

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here.

To learn more about all-things-Sprinklr, visit our candidate resource hub here.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. 

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

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If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.

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