Head of Marketing

This role is for one of the Weekdays clients

Salary range: Rs 1800000 - Rs 2800000 (ie INR 18-28 LPA)

Experience: 10+ yrs

Location: Bengaluru

Job Type: full-time

We are looking for a strategic and visionary Head of Marketing to lead brand growth, market positioning, and customer engagement for a premium luxury-focused business. This role requires a dynamic marketing leader who can build powerful brand narratives, drive integrated marketing campaigns, and create high-impact visibility across digital and offline channels.

The ideal candidate should bring deep expertise in luxury branding, strategic marketing, and consumer engagement while managing high-performing teams and executing innovative campaigns that elevate brand perception and business growth. This is an opportunity to shape the marketing vision of a fast-growing organization and lead end-to-end brand strategy in a highly competitive market.

The role demands a blend of strategic thinking, creativity, business acumen, and execution excellence. You will work closely with leadership teams to define positioning strategies, launch impactful campaigns, and strengthen the brands presence across multiple touchpoints.

Requirements

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with overall business goals and growth objectives
• Build and strengthen premium brand positioning across luxury and high-value customer segments
• Lead integrated marketing campaigns across digital, social media, offline activations, events, PR, and partnerships
• Drive brand storytelling and ensure consistency in communication, visual identity, and customer experience
• Manage end-to-end branding initiatives, including campaign planning, market launches, and promotional activities
• Oversee social media strategy and content direction to improve customer engagement, visibility, and brand awareness
• Design and execute offline marketing initiatives including experiential events, exhibitions, luxury showcases, and strategic collaborations
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities and improve market positioning
• Collaborate with sales, business development, creative, and leadership teams to align marketing efforts with revenue goals
• Build, mentor, and lead a high-performing marketing team with a focus on innovation, collaboration, and execution excellence
• Manage agency relationships, media planning, influencer partnerships, and external marketing vendors
• Track marketing performance metrics, campaign ROI, lead generation, and customer acquisition effectiveness
• Drive strategic partnerships and alliances that strengthen brand visibility and market penetration
• Ensure all campaigns reflect premium brand standards and deliver exceptional customer experiences
  
  

• 10+ years of experience in marketing, branding, and strategic leadership roles
• Strong background in luxury, premium, lifestyle, or real estate marketing environments
• Proven expertise in developing and executing successful brand and growth strategies
• Experience handling integrated campaigns across digital, social media, and offline marketing channels
• Strong understanding of luxury consumer behavior, premium positioning, and experiential marketing
• Ability to lead and inspire large marketing teams while managing multiple high-impact projects
• Excellent communication, stakeholder management, and presentation skills
• Strong analytical mindset with the ability to make data-driven marketing decisions
• Experience managing agency partnerships, campaign budgets, and strategic collaborations
• Creative thinker with a strong eye for branding, storytelling, and customer engagement
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution focus
• Strong leadership presence with a strategic and business-oriented approach to marketing growth