Growth Generalist

Location: Bengaluru (in-person)

Why this role exists

We have built an AI-powered consumer research platform that takes brands from brief to full report in minutes. We work with some of Indias biggest consumer companies and fastest-moving D2C brands - Coca-Cola, Britannia, Foxtale - and partner with some of the largest agencies like WPP.

Were hiring a Growth Generalist who can take an idea from a Monday-morning conversation to a shipped, instrumented experiment by Friday - and do that consistently, week after week.

What Youll Actually Do

Build and run experimentation machine

• Run a continuous experimentation program across landing pages, signup flows, lifecycle email, and demo booking
• Write user-facing copy, build the page, instrument the test, read the result - without waiting on design or eng
• Own the funnel numbers end-to-end: top of funnel through qualified pipeline through closed-won
• Maintain the metrics dashboard. If a number moves and we cant explain why, thats the priority for the day

Build and run the GTM automation stack

• Build outbound and lifecycle automations in Clay, Apollo, n8n, and AI-powered workflows with Claude Code/Codex etc.
• Maintain and evolve the automation stack as we add channels and surfaces
• Keep our tools sharper than the market - when something better ships, youve evaluated it before we miss it

Close the customer feedback loop

• Sit in on customer calls and bring back specific, named feedback
• Be the connective tissue between what were learning in market and what our growth surfaces need to do
• Surface signal from funnel data and customer conversations to the product team

Who We Think This is For

1 to 3 years in growth, performance marketing, lifecycle marketing, GTM operations, or a founders office / chief of staff role at a fast-moving consumer or B2B startup. Youre likely coming from:

• Ex-founder at a startup more than 2 people
• A startup growth or RevOps team
• An AI-native or developer-tools company where you sat between marketing and product
• A founders office or GTM ops role at an early-stage startup where you owned execution across whatever needed shipping

You probably:

• Have owned a growth metric end-to-end for at least 6 months and can quote the before/after number
• Built your own automations in n8n (or Make / Zapier) and have used Claude Code or similar AI tools to ship workflows without engineering support
• Are fluent in Clay, Apollo, modern email tools (Smartlead / Instantly / Customer.io / Loops), CRM basics, and at least one of GA4 / Mixpanel / PostHog
• Have shipped user-facing copy and landing pages with your own hands - not "led the team that did"
• Treat finishing as a virtue. Youd rather close out three experiments than start six
• Are curious about how AI is reshaping GTM craft. You dont need to be an engineer, but you should have a clear, first-principles understanding of what current tools can do
• Get excited about being the second person on a GTM function inside an AI-native company

Non-negotiable:

• Attention to detail
• Speed

This role is probably not for you if:

• You want a fully-built growth function with playbooks and tooling already in place - at our stage, youre building it
• Youre more comfortable in 6-week planning cycles than weekly experiment cycles

Compensation

We pay competitively against the Indian growth market for this experience level and offer meaningful ESOPs as an early Growth hire at our stage.

About Consuma

Were an AI-powered consumer research platform helping brands go from brief to report in minutes - making research faster, simpler, and more human. Weve raised $1.3M, led by Equirus, with backing from Abhishek Goyal (Tracxn), Varun Mayya (Aeos Labs), Biswa Kalyan Rath, and other operators from Indias tech ecosystem.

Were an in-person team in Bengaluru.

We value clarity, craft, and initiative - and the kind of teammate who treats Consuma like their own company.