GN - SONG - MT - Salesforce Marketing Cloud - Senior Analyst

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Senior Analyst

Management Level: 10/ Senior Analyst

Location: Mumbai/ Bangalore/ Hyderabad/ Gurugram / Chennai

Must have skills: Salesforce Marketing Cloud

Good to have skills: Pardot

Experience: Minimum 4+ year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2

Job Summary:

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience supporting projects on developing business case for campaign strategies, technology solutions
• Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements
• Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Monitoring trends, analyzing data, to optimize marketing campaigns.
  
  
  

Professional & Technical Skills:

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting and techno-functional experience is preferred.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.
  
  
  

Additional Information:

• Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience
• MBA from a tier 1 or 2 college.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to establish and build on working relationships effectively.
  
  
  

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Our Company | Accenture

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

Accenture Global Network | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

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Experience: Minimum 4+ year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2

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