Global Song Market Wide GM -Analytics Advisory - Manager

Job Description

JOB TITLE: Business Architect

LEVEL: Level 7 – Analytics Advisory Manager

Offering/Deal: Accenture Applied Intelligence

Location: India

Reporting Structure

Reports to: Level 6, Senior Manager

The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Marketing & Dig. Comm. offering and the levers/services that we can deliver them through

Responsibilities

• Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends
• Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals
• Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in
• Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research
• Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive
• Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry
• Responsible for innovating on the approach/process to build value propositions to clients