Demand Growth Associate

Meet Flent 👋🏼

Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.

This is where Flent comes in. We're creating a new standard of urban renting for India.

Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.

We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.

Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV. Hey — I’m Rishabh, co-founder & CPO at Flent. I lead all things tech, platform, and cashflow here.

Since our inception in Jan'24, we've launched 300+ homes across Bangalore, went viral on X, and crossed $3M in annualized GMV — all while building a brand people actually love.

Meet Your Team 🧑‍🤝‍🧑

Hey — I'm Dhiram, and I lead Growth at Flent. 👋🏼

Most people think sales is about convincing people.

I don't.

I think it's about understanding people.

Every tenant who reaches out to us comes with a different story. Someone wants to move closer to work. Someone is moving in with friends. Someone is relocating to Bangalore without knowing the city. Our job isn't to push homes. It's to understand what they're looking for, recommend the right place, remove every bit of friction, and help them make a decision they'll feel good about.

This team owns one of the most important numbers in the company — occupancy.

Every home we fill helps us grow faster. Every empty room reminds us we can do better.

If you love talking to people, thrive under targets, enjoy healthy competition, and get a kick out of closing deals, we'll probably get along really well.

About The Role

As a Demand Associate, you'll own one thing above everything else: occupancy.

From the moment a lead enters our funnel, you'll take ownership. You'll understand what they're looking for, recommend the right homes, schedule visits, conduct walkthroughs, negotiate confidently, follow up relentlessly, and help them move into a Flent home.

This is a fast-paced, on-ground sales role. You'll spend your time speaking with customers, travelling across Bangalore, showing homes, solving objections, and making sure no serious lead slips away.

You'll also become the closest person to our customers. The conversations you have every day will shape how we price homes, improve our supply, and market ourselves better.

If you're someone who enjoys meeting new people, hates leaving things unfinished, and loves the feeling of closing a deal — you'll enjoy this role.

What You'll Broadly Do

• Own occupancy like it's your personal mission
  
  

Every empty room is an opportunity waiting to be filled. You'll own your portfolio of homes and do everything you can to keep them occupied.

• Become an expert on our homes
  
  

Know every home better than anyone else. The layout, the locality, the sunlight, the nearby cafés, the commute, the little details that help someone confidently say yes.

• Build trust and close deals
  
  

Speak to prospective tenants, understand their requirements, recommend homes, conduct visits, negotiate with confidence, and help them make a decision quickly.

• Build relationships that compound
  
  

Work closely with brokers, referral partners, and existing tenants to continuously generate demand and create new opportunities.

• Bring customer intelligence back to the team
  
  

You'll spend more time talking to customers than anyone else. Use those conversations to help us improve pricing, supply, marketing, and the overall customer experience.

What Your Day-to-day Will Look Like

• Calling new leads within minutes of them entering the funnel
• Understanding customer requirements and matching them with the right homes
• Scheduling and conducting home visits across Bangalore
• Following up consistently until every serious lead reaches a clear outcome
• Negotiating, handling objections, and helping customers make confident decisions
• Coordinating with supply, setup, and customer experience teams to ensure smooth move-ins
• Tracking your funnel, occupancy numbers, and conversion metrics every single day
• Building relationships with brokers and referral partners across the city.
  
  

We're Looking For Someone Who

• Has 1–3 years of experience in sales, business development, or customer-facing roles where closing deals was a core part of the job.
• Loves talking to people and naturally builds trust with strangers.
• Enjoys targets, competition, and the satisfaction of winning.
• Moves with urgency and hates letting opportunities slip away.
• Thinks on their feet and stays calm when conversations don't go according to plan.
• Can balance persistence with empathy — knowing when to push and when to simply listen.
• Is comfortable spending most of the day on the field, travelling across Bangalore and meeting customers.
• Speaks fluent English. Hindi and Kannada are a huge plus.
• Don't wait for instructions. If something needs to be done, you make it happen.
  
  

Educational Qualifications Don't Matter To Us. Hunger Does.

If you're excited about building one of India's most loved consumer brands while learning the craft of sales from the ground up, we'd love to meet you.

Compensation, Benefits & Perks

The total cash compensation for this role is up to INR 7 LPA. You'll also be eligible for ESOPs and standard perks beyond the cash component.

The role is based in Indiranagar, Bangalore. We work from the office because sales happens where the action is.

Read more about our benefits, leave policy, and perks here.

Our Values

It is very important for us that you go through the culture vibe of Flent before you think of applying.

We constantly evolve as individuals and as an organization, but we aim to keep these values at the core of our functioning till the day this company exists.

Read more our benefits, leave policy, perks, etc here.

Our Team

Detailed bios of all our team members here.

The Hiring Process

We don’t follow a one-size-fits-all hiring process at Flent. Each role comes with its own way of evaluating what “great” looks like, and we shape the process accordingly.

For this role, the process will likely include a few conversations with the hiring manager and the co-founders, giving us a chance to understand how you think, what you care about, and how you approach your craft. Along the way, we may also share a short, time-bound assignment to see how you translate ideas into execution.

At every step, we’re looking beyond just output. We’re paying attention to your curiosity, your judgment, and the way you engage with ideas and people. That’s what helps us figure out if there’s a strong fit on both sides.

Given the volume of applications, we’re only able to reach out when we’d like to move forward. Once we do, we aim to keep the process tight and complete it within 7 to 14 days.

Referral Reward

If you know someone great for Flent, let us know. Once they’re with us for 90 days, you get to choose a reward: a 30-day stay in a Flent property, a INR 20,000 donation to a charity of your choice, or brand gift cards worth INR 25,000.

More details about the referral program here

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