Creative Copywriter

Job Title

Creative Copywriter

Job Description

We’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are seeking a Creative Copywriter in Bengaluru to craft compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints.

Key Responsibilities

• Write clear, persuasive copy for campaigns, email, social media, website, and app
• Adapt tone and messaging for different audiences, markets, and product types
• Collaborate with designers and strategists to develop integrated creative concepts
• Translate complex financial information into accessible, engaging content
• Ensure all copy adheres to brand guidelines and regulatory requirements
• Participate in creative brainstorming and campaign development
• Maintain consistency in brand voice across all customer communications
• Deliver copy to tight deadlines while maintaining quality standards
  
  

• 3-5+ years copywriting experience in advertising, marketing, or financial services
• Strong portfolio demonstrating range across channels and formats
• Proven ability to write for different customer segments and experience levels
• Strong headline and conceptual thinking skills
• Solid understanding of digital-first content and platform-specific writing
• Experience with regulated copy and compliance review processes beneficial
• Strong collaborative skills and ability to work effectively with design and strategy teams
• Demonstrated ability to participate in creative brainstorming and campaign development
• Adaptability to work across B2C and B2B contexts
• Knowledge of brand guidelines and regulatory compliance requirements