Category Marketing Manager Amazon Beauty

Description

Amazon.in Beauty category team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies.

Traffic & Growth Leadership

Own all key traffic drivers for the business lines and serve as the category advocate with central traffic and cross-category marketing (XCM) teams

Develop deep expertise across all traffic-driving mechanisms, including onsite marketing, search, social media, performance marketing, while actively optimizing and scaling these channels

Strategic Planning & Execution

Develop the category's style guidelines, marketing events calendar, promotional strategies, and brand promotion packages

Own budget planning for both category promotions (AMPP) and variable marketing initiatives (awareness campaigns, traffic drivers)

Drive customer lifecycle management activities, including acquisition and retention to fuel sustainable growth

Customer & Data Analytics

Analyze customer cohorts and drive targeted initiatives to accelerate growth for priority segments

Audit the traffic funnel and deliver weekly/monthly insights on gaps to topline goals, presenting findings to senior leadership both internally and externally

Brand Partnerships & Experimentation

Collaborate with internal teams and brand partners to drive experiments on brand-funded coupons, gamification, and influencer marketing

Drive monetization of marketing inventory to scale brand engagement and accelerate partner growth

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content
  
  

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
  
  

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.


Company - ASSPL - Karnataka

Job ID: A10448550

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