Business Development Executive Lead Qualification B2B SaaS

About This Job

Zenskar

Location: Bengaluru, Karnataka, India

Work Mode: On-site

Industry: IT Services and IT Consulting

Job Description

Roles & Responsibilities

You will directly work with the founders.

Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

The primary objective is to generate leads and setup meetings with qualified prospects by optimising our outbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

Outbound prospectingFind leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunitiesIdentify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunitiesIterate to maximise qualified meetings set upExperiment with different databasesExperiment with messaging, level of personalisation, length of sequences etc.Experiment with channels (email, LinkedIn, cold calls etc.)Experiment with different types of collateralExperiment with recipient being targeted - industry, persona, intent signals etc.Loop in feedback from prospect responses to emails and cold calls to refine messaging furtherRun custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilise CRM capabilities to nurture leads and deliver timely and relevant content

Ideal Candidate

Key Qualifications

1+ year of experience working as a business development representative (or other relevant roles) at a B2B SaaS companySolid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setupExcellent written and oral communication skillsExperience working with CRM, lead databases, sales engagement tools, ChatGPT, etcFamiliarity with CRM systems and proficiency in managing leads, pipelines, and automationsWillingness to get your hands dirty and do the grunt work in the early daysStrong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular levelComfortable working late at night to ensure sufficient overlap with US prospectsSelf-driven individual with high ownership and strong work ethicAbility to build, manage and motivate a teamNot taking yourself too seriously :)