Associate Director Sales Cricinfo

JioStar is looking for a commercially driven sales professional to accelerate revenue growth for Cricinfo, one of the world's most trusted destinations for cricket fans.

As an Associate Director – Sales, you will own the revenue charter for an assigned region, partnering with leading brands and media agencies to deliver integrated advertising, branded content, sponsorship, and custom marketing solutions. This individual contributor role offers the opportunity to shape strategic partnerships, unlock new business opportunities, and drive meaningful business outcomes through consultative selling.

The ideal candidate combines strong commercial acumen with a proven ability to win new business, build long-term client relationships, and develop innovative solutions that address client objectives.

Key Responsibilities:

• Own the revenue charter for an assigned region and drive sustainable business growth.
• Develop and execute regional sales strategy to achieve and exceed revenue targets.
• Build trusted relationships with senior marketers, brand leaders, media agencies, and key decision-makers.
• Drive new business acquisition while expanding existing client partnerships.
• Position Cricinfo's advertising ecosystem through integrated advertising solutions, including display advertising, branded content, sponsorships, and custom commercial programs.
• Identify new business opportunities, emerging advertiser categories, and incremental revenue streams.
• Lead sales negotiations and manage the end-to-end sales lifecycle, from prospecting through closure.
• Partner with cross-functional teams to develop and deliver impactful client solutions.
• Leverage & capitalise on market insights & existing client-agency relationship to further grow the revenue.
  
  

• 8–10 years of experience in digital media sales.
• Proven track record of consistently achieving or exceeding revenue targets.
• Experience of independently managing a territory, region, or revenue portfolio.
• Strong expertise in selling integrated advertising solutions, branded content, sponsorships.
• Sports sales experience will be an added advantage.
• Demonstrated success in new business acquisition and strategic account management.
• Experience working closely with advertisers, media agencies, and senior marketing stakeholders.
• Bachelor's degree in Business, Marketing, Communications, or a related discipline is preferred.
  
  

• Strong consultative selling skills with the ability to develop customized advertising, branded content, sponsorship, and integrated marketing solutions that address client business objectives.
• Demonstrated success in acquiring new business, opening strategic accounts, and building long-term client relationships.
• Excellent communication, presentation, and negotiation skills with the ability to influence senior marketing stakeholders and media agencies.
• Ability to manage a large market in an Individual capacity ( IC role)
• Strong commercial acumen with the ability to manage complex sales opportunities and articulate the value of premium advertising solutions.
• Sound understanding of the digital advertising ecosystem, including digital publishers, OTT platforms, branded content, sponsorships, Sports media sales vertical.
• A commercially self-driven, relationship-oriented professional who thrives in a fast-paced, collaborative environment.