Assistant Manager - Copywriter

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay

Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s

most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac

customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What makes the role meaty?..

• Lead copy across campaigns, product, and performance
• Shape and own Licious’ ethnicity communication. From Bengali to Tamil to everything in between, you get nuance, not stereotypes
• Turn food anxiety into trust through words that feel real and local
• Build ideas, not just lines
• Partner closely with design, product, and growth teams
• Raise the bar for what “good copy” means internally

We hope that you have..

• 6 - 7 years in copywriting across agency or client side
• A portfolio that shows both brand thinking and copy that delivers results
• Strong cultural fluency across Indian audiences
• Ability to simplify complexity without dumbing it down
• Confidence to lead, push back, and make the work better