Amazon PPC Manager

About Us

Famyo is a premium, character-led kids’ essentials brand built on original IP.

We create our own characters, products, and content to build emotional connection with kids.

Inspired by global brands like Miniso and Disney, we’re building for the Indian market first.

Famyo is being built as a scalable, global kids’ lifestyle brand.

We’re looking for an Amazon PPC Manager who can own Amazon advertising end-to-end and drive profitable growth through strong campaign strategy, data analysis, and continuous optimisation.

Key Responsibilities :

Own and scale Amazon PPC campaigns across Sponsored Products, Brands, and Display.

Manage budgets and optimise for ROAS, ACOS, TACOS, revenue, and profitability.

Drive keyword research, campaign structuring, bidding, targeting, and search-term optimisation.

Identify opportunities to scale winning products/keywords and reduce inefficient spend.

Plan and execute PPC strategies for new product launches.

Analyse Amazon data and competitor activity to identify growth opportunities.

Work with Marketplace and Creative teams to improve CTR, CVR, listings, and ad creatives.

Track and report campaign performance with clear insights and actionable recommendations.

2–5 years of hands-on Amazon PPC experience, preferably in D2C/e-commerce.

Strong understanding of Amazon Ads, keyword targeting, bidding, and campaign optimisation.

Strong analytical skills with expertise in ROAS, ACOS, TACOS, CTR, CPC, and CVR.

Excellent Excel/Google Sheets skills and a strong data-driven approach.

High ownership, strong execution, and a bias toward experimentation and growth.

High ownership and direct impact on Famyo’s growth.

Work closely with the founding team and growth function.

Fast-paced environment with significant learning opportunities.

Opportunity to build and scale a high-growth consumer brand.

Competitive compensation with performance-based growth opportunities.