Social Media Specialist

Full JD: https://enfoldindia.org/wp-content/uploads/2026/08/JD-Social-Media-Specialist.pdf

Qualification and Experience 

EDUCATION: Bachelor’s degree

WORK EXPERIENCE: 1–2 years of experience in content creation, social media management, or related fields. Freshers with a strong portfolio are also encouraged to apply.

Key Responsibilities:

Social Media Strategy & Engagement

• Manage Enfold’s social media channels including Instagram, Facebook, X (Twitter), LinkedIn, and the website.

• Engage actively with the online community by responding to comments, messages, and discussions, while also conducting social listening to foster dialogue and build meaningful connections.

• Design and implement effective content strategies aligned with Enfold’s goals and audience.

• Collaborate with the content team to brainstorm and develop innovative content formats, campaigns, and styles.

• Ensure all content follows SEO and discoverability best practices, including optimized hashtags, descriptions, and keywords.

• Coordinate with internal teams to align social media timelines with new publications, events, and campaigns.

• Build collaborations with individuals and organisations who resonate with Enfold’s values to amplify reach and impact.

• Monitor and improve Enfold’s overall digital engagement and presence.

Content Creation:

• Design engaging visual assets including posters, banners, and videos tailored to platform-specific requirements.

• Create videos to support Enfold’s promotional activities, campaigns, and documentation of fieldwork.

• Support the promotion, engagement, and community-building efforts for Enfold's online programs.

• Edit raw footage and enhance visual storytelling with sound, text overlays, transitions, and other effects.

• Maintain and uphold brand guidelines across all visual and audio/visual content.

Analytics & Performance Tracking

• Monitor key social media metrics (engagement, reach, impressions, conversions).

• Analyze data and user feedback to refine content strategy and recommend growth tactics.

• Prepare periodic performance reports and dashboards to inform internal teams and stakeholders.

Any other work undertaken by the Team, through mutual consultation based on priorities identified.