Performance Specialist

About This Job

Grapes Worldwide

Location: Bengaluru, Karnataka, India

Work Mode: On-site

Industry: Social Networking/Social Media,Advertising Services,Marketing Services

Job Description

About the Role

We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities

• Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
• Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
  
  

• Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
• Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
• Analyze campaign performance data and derive actionable insights to improve overall account
  
  

• Coordinate with internal teams for creative requirements, tracking implementation, campaign
  
  

• Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
  
  

• Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
• Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming
  
  

• Prepare daily, weekly, and monthly performance reports with optimization recommendations
  
  

• Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns. With a complete knowledge of branding.
• Strong expertise in Meta Ads Manager with proven campaign optimization experience.
• Good understanding of performance marketing metrics, attribution models, and conversion
  
  

• Experience in handling campaigns across lead generation, app installs, website traffic, and
  
  

• Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
• Strong analytical and problem-solving skills with the ability to interpret campaign data
  
  

• Experience in budget management and scaling high-performing campaigns.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Good communication and stakeholder management skills.Candidate Profile
• Bangalore-based candidates preferred.
• Flexible to work in dynamic business environments.
• Strong ownership mindset and attention to detail.
• Ability to work collaboratively with cross-functional teams.
• Proactive approach toward campaign improvement and operational excellence.